This episode was recorded during many of the Black Lives Matter protests and during the Covid-19 pandemic. It highlights how both personal and environmental events and experiences can affect you and what you can do to help yourself in the process.

Mentioned in this episode:

• Sometimes I'm less visible online because I simply get tired of all of the posting and creating and selfie-taking.
• But during other times, it the environment or certain events I experience that cause me to withdraw and become less visible.
• The Covid pandemic and protests and riots and deaths are some of the reasons I've been less visible.
• I cannot pay attention to the death stats from Covid because it affects me too much.
• I'm an empath and empaths FEEL EVERYTHING.
• I need to practice MUCH more self care right now so that I can rest the way I need to and grow my business the way I want to.
• I had to learn the importance of self care the hard way. (I almost died.)

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Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

• The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
• The actual location doesn't matter--as long as it's where your people are!
• You must know the demographics of your audience on and off of social media.
• Google "social media demographics 2020" for this year's general demographics on each social media platform.
• Look at social media metrics on each of your social media platforms to determine your exact demographics there.
• I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
• Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
• I...

It is a very confusing and ever-changing world right now and many people are looking for guidance on how to navigate social media. This episode is my ideas and opinions.

This episode was taken from a live broadcast on Facebook that was simulcasted (broadcasted in multiple places at the same time) in five different places and immediately received loads of views organically and was watched lives in multiple countries.

In this week's episode:

• It's completely understandable (and normal) if you're unsure about what to do or say on social media right now. Be gentle with yourself. 
• There are many perspectives all over social media right now in terms of social justice, Black Lives Matter, race relations, and more.
• There's a lot of live broadcasts right now, too.
• People online are choosing to do many different things right now, and it can be confusing as to what YOU should be doing.
• Some people are exploiting the movement and hashtag #blacklivesmatter to sell more of their own...

Adding to the engagement strategies for live broadcasts from episode 53, I provide even more strategies and give loads of engagement examples from my own life.

In this week's episode:

• By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
• Your title MUST be compelling!
• You need to draw your audience in.
• Use hashtags EVERYWHERE (on every platform) on social media. (I provide the number of hashtags to use on specific platforms in the episode.)
• You should be using relevant hashtags as well as uniquely branded hashtags
• Try the AMI Headline Analyzer to see if your titles/headlines are using strong marketing and/or emotive words.
• You cannot own a hashtag, but you can dominate them.
• On Instagram, you should be using a variety of growth and content hashtags.
• You need to...

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

• By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
• Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
• It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
• I used Streamyard for this (and many) of my live broadcasts.
• You're not as visible online as you think you are--don't assume that your audience knows what you're up to
• Behind the Scenes (#BTS) is a great way to let people know (I give loads...

It can be difficult for entrepreneurs to muster on during difficult times, especially with feelings of doubt, uncertainty, isolation, and depression.

In this week's episode:

• This episode was taken from a "Reflections from the egg chair" Facebook live broadcast.
• I used a dual caster mount to broadcast on two different devices (my iPhone and iPad) and two different places (my Facebook profile and Facebook business page) simultaneously.
• The more people who take some action (like, love, comment, share, save, archive) on your social media posts, the more of your content those people will see.
• YOU are responsible for what appears in your social media feeds.
• You need to share content that is share-worthy on social media.
• There are so many things happening to entrepreneurs all over the world right now, including isolation, and depression.
• Because you follow me, you are very likely: kind, passionate, nice, likes to help others, and wants to make a difference.
• People who are negative,...

Going live is easy, but you've got to do more than that to get folks to watch, listen, and engage with you!

In this week's episode:

• I started livestreaming on July 3, 2015, and I went live every day, 3-7 times a day, seven days a week. All I had was my phone and my Apple ear buds as a mic.
• I started landing paid clients six days later.
• After a year and a half of making money livestreaming, I bought a pro mic and some pro lighting.  Total spent: $150.00
• Years ago, you could go live and loads and loads of people would pile in to watch you because livestreaming was new.
• Now things are different.
• I detail several things that will easily boost your engagement on live broadcasts including having a compelling title with action words, scheduling your live ahead of time and promoting it via your email list and social media.
• Please remember that a live broadcast is NOT a webinar! Engage with your audience! (I give great examples on how to do this in the episode)

Mentioned in this...

Not all social media platforms are created equal and it's important to understand which ones are right for your brand and your business. This week's episode comes from a live broadcast that I did on my Facebook profile and on one of my Instagram business accounts.

In this week's episode:

• I referred to this report from Sprout Social in this episode.
• The report above details where brands are planning on spending their time and social media dollars vs where consumers are planning to spend their time and dollars on social media.
• Facebook STILL wins. Every time.
• LinkedIn is "B ---> B" (Business to Business)
• The fastest way to find out what's going on in the world is Twitter.
• The fastest way to gain the attention of a brand is to shout them out (particularly in a complaint) on Twitter.
• The fastest way to gain the attention of an influencer or a brand on Instagram is to shout them out on your instastories.
• LinkedIn is a fabulous way to connect with other business owners and find joint...

My life had a lot more anxiety, sleepless nights, and poor health before I started practicing self care. Here are 13 additional self care strategies I use at least once a month.

 In this week's episode:

• Everything mentioned in this week's episode can be found here under the "Self Care" section.
• I've learned the importance of using a primer when you're on camera!
• Taking one CBD gummie when I have trouble sleeping has really helped.
• Binging on Netflix, Hulu, Prime, etc. is definitely self care for me.
• Frothing my coffee is a treat for me.
• My Instastories and Facebook stories are self care, too--because I love them and they're a creative outlet for me.
• Check out my Sanity Saving Activities here: bit.ly/helpomg
• I'm a 2 Wing 3 on the Enneagram profile.
• I put chia seeds, flaxseed and powdered superfoods into my smoothies, salads and baked goods.
• I do a lot of Yoga With Adriene
• I like the guided meditations of The Intuitive Woman and Katie Krimitsos.

This week's challenge:

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You should never accept the word NO or "that's impossible" for an answer in your life or your business.

 In this week's episode:

• I do not want you to ever take the word "no" or the phrase, "It's not possible" as possible answers in your life or your business.
• Those are not possibilities in my life. (I give detailed examples in the episode)
• When someone tells you "It's impossible" it only means that it's impossible for the person talking...it has nothing to do with YOU, your life, or your business success.
• Everyone I knew said I would fail as a business coach.
• I started (and succeeded) anyway.
• Failure is part of success.
• If you truly want to succeed, you CANNOT accept "No" or "impossible."
• Success (an manifesting) requires making a decision plus action.

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs, and much more! 

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