In this episode, I detail how you can use your brand story to increase your online visibility, get seen and heard and rise above the noise on social media, and grow your business

Remember to sign up for a free 20-minute consultation to grow your business here or monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

• Remember to go back and re-read your brand story first! Look for keywords in it---you can use these later in your social media post and sales page copy! If you don't see keywords in your brand story, edit it a bit using keywords.
• Your brand story will be repeated, in some way, again and again for the life of your business.
• It needs to appear on your homepage, all sales pages, checkout pages, on your courses, and all products, programs, and services you offer
• When folks come to your website, meet you or see your social media posts, they should easily be able to determine: Who you are, What...

In this episode, I give you five simple strategies to get raving fans (that free advertising!) and increase sales on social media.

Remember to sign up for a free 20-minute consultation to grow your business here or monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

The #1 reason people have trouble getting raving fans and increasing sales is that they're trying to "do business" on personal social media accounts.

• Businesses use business accounts on social media.
• Business accounts offer free metrics (a.k.a. Analytics and Insights) that show you exactly who consumes your content, when they consume it, which posts drive the most traffic and much more!
• It's easy to create business accounts or change a personal account to a business account (I detail how in the episode).

You need to provide Calls to Action (CTAs).

• CTAs are opportunities for your audience to connect with you and "get more" of you through things...

In this episode, I detail five strategies you can use to organically grow your online visibility, social media reach, and impact. You don't need ads to grow your business!

Feel free to give me feedback on this or any episode at [email protected].

Organic Reach: You (the content creator) is not putting ad spend behind the content; You aren't paying for more people to be able to see and consume that content. When you post something on social media and that post is not an ad, it is getting organic reach--it is reaching an audience organically. 

Online Visibility: You are getting noticed, you're being remembered, you are top-of-mind in terms of what you do and what you have to offer...and when they're ready to pay for something that you do.

Impact: Having a strong effect on someone or something; Changing people's lives.

Marketing: Speaking to a specific audience (in the way that they can hear) to deliver a specific message for a specific purpose.

...

In this episode, I detail how terrified I was to start the Business Fabulous podcast. It was the hardest thing I've ever done and I experienced a lot of anxiety, including resistance, ego, failure, and podfading. 

Feel free to give me feedback on this or any episode at [email protected].

Resistance: The refusal to accept or comply with something; the attempt to prevent something by action or argument.

Ego: The part inside of you that "keeps you safe" and keeps you away from harm, fear, and failure.

Podfading: When someone's podcast disappears because they've quit. When a person stops producing episodes for their podcast, they have "podfaded."

• When someone is about to grow personally and/or professionally, they will often experience resistance.
• I experienced many symptoms of resistance in the months before I was able to start my podcast including anxiety, chest pains, sweating, increased periods of being distracted, less ability to focus, and procrastination.
• To...

Note: Today's episode is a bonus episode and the audio is stripped from a Facebook Live that I did. The sound includes a few extra noises.

Today on the podcast, we discuss Outsourcing: Hiring your team, social media managers and more...getting the help you need to grow and scale your business.

"Outsourcing" is allowing other people or agencies to take care of business tasks for you such as a virtual assistant, social media manager, bookkeeping, marketing funnels, etc.

• No one can do everything that needs to be done and efficiently grow and scale her business, because you end up spending a lot of time doing tasks that don't directly earn you money such as creating graphics, posting on social media, and editing podcasts. 
• RESEARCH you needs/wants
• RESEARCH, interview, vet different people that you may want to hire
• Busywork is not a money-making activity
• Courses may not teach you what you need to do tasks well
• Systems are crucial for a well-run business
• The first two episodes of...

Today on the podcast, we detail several ways you can increase your business success with strategic mindset, energy, and environmental tweaks. 

Mindset

• Definition: Collection of your thoughts, opinions, and beliefs
• I mention Mindset: The New Psychology of Success by Carol S. Dweck, PhD
• I work on my mindset through meditation, yoga, and journaling and I describe how I do this

Energy

• Definition: Strength and vitality needed for sustained physical and mental activity
• Energy begets energy! (Use it and you’ll have more throughout the day)
• I provide proven strategies that increase and sustain energy

Environment

• Definition: Everything that surrounds you
• I mention four different environments: Physical, emotional, natural, mental and explain them.
• Your business “readiness” and growth will mimic your environment

This week's CHALLENGE: Challenge: Choose one area of mindset, one for energy and one for the environment that you will apply so you can more easily grow...

Noe: This week on the Business Fabulous Podcast, we explain how to create a brand story that will increase your online visibility and grow your business.

In this episode, you will learn what a brand story is and how to create one. We discuss:

• What is a brand story?
• Is there one specific way to create a brand story?
• What do I need to include in my brand story?
• Is my brand story only used to attract new clients?
• Why do people buy from you?
• Should my brand story be a certain length?

This week's CHALLENGE: Create your own brand story and email it to me at [email protected].  I'd love to read it and will even provide some help if you'd like. Your brand story is something you'll tell over and over in your business and it's really important for it to be clear.

Are you ready for more business success?  Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, ...

This week on the Business Fabulous Podcast, we discussed all-things VIDEO and video marketing!  

In this episode, you will learn about if, when and why you should be using video marketing in your business including:

• Should everyone use live video (livestreaming)?
• Why do some people choose live video over pre-produced videos?
• What are some strategies for video marketing?
• Do you need to hire a video producer?
• What's so special about video?
• What should you consider before recording your video?
• How do you determine your video content?
• Do you need expensive equipment for video marketing?
• What are some live video options?

This episode is filled with great information about growing your business with video marketing. Please email me at [email protected] and let me know what part of this episode was most helpful for you. 

This week on the Business Fabulous Podcast, I answered one of my most often asked questions: Where should you be hanging out online? In other words, which social media platforms should you be spending most of your time on?

In this episode, you will learn more about your audience, Google Analytics, social media insights, and your sales as well as:

• What the "best" platform is to grow your business.
• How you determine where you should be online.
• How you can determine who is actually following you online and where.
• Where people are finding you online.
• When your audience is online.
• How you can determine who your audience is without having a website.
• Who you should target through social media, blog posts, ads, etc.

At the end of the episode, I challenge you to look at your insights/analytics and tell me what you learned about your audience, who they are, and where they're hanging out online. I'd love to learn about your audience! Email me what you learned at [email protected]

...

You can listen to a livestream of this content at http://bit.ly/easyengagement.

What is social media engagement? What does it mean, how in the world do you get it and how do you increase the amount you have now?

Social media engagement means that people are “talking” to you in some way on social media platforms. This can take the form of likes, comments, shares, retweets, emojis, actually hopping on someone’s livestream, etc. It’s a way for folks to acknowledge that they see/hear you, they like your message, they're reading your blog post, and they support (or don’t support depending on the comment) you. In short, it means that you’re visible to them and you are becoming top of mind!

How do you increase your engagement on social media?

If you don't have many people talking to you and thinking of YOU when they think of your industry, then you’re really not being remembered…you’re simply invisible online!

In this blog, I share...