Noe: This week on the Business Fabulous Podcast, we explain how to create a brand story that will increase your online visibility and grow your business.

In this episode, you will learn what a brand story is and how to create one. We discuss:

• What is a brand story?
• Is there one specific way to create a brand story?
• What do I need to include in my brand story?
• Is my brand story only used to attract new clients?
• Why do people buy from you?
• Should my brand story be a certain length?

This week's CHALLENGE: Create your own brand story and email it to me at [email protected].  I'd love to read it and will even provide some help if you'd like. Your brand story is something you'll tell over and over in your business and it's really important for it to be clear.

Are you ready for more business success?  Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, ...

This week on the Business Fabulous Podcast, we discussed all-things VIDEO and video marketing!  

In this episode, you will learn about if, when and why you should be using video marketing in your business including:

• Should everyone use live video (livestreaming)?
• Why do some people choose live video over pre-produced videos?
• What are some strategies for video marketing?
• Do you need to hire a video producer?
• What's so special about video?
• What should you consider before recording your video?
• How do you determine your video content?
• Do you need expensive equipment for video marketing?
• What are some live video options?

This episode is filled with great information about growing your business with video marketing. Please email me at [email protected] and let me know what part of this episode was most helpful for you. 

This week on the Business Fabulous Podcast, I answered one of my most often asked questions: Where should you be hanging out online? In other words, which social media platforms should you be spending most of your time on?

In this episode, you will learn more about your audience, Google Analytics, social media insights, and your sales as well as:

• What the "best" platform is to grow your business.
• How you determine where you should be online.
• How you can determine who is actually following you online and where.
• Where people are finding you online.
• When your audience is online.
• How you can determine who your audience is without having a website.
• Who you should target through social media, blog posts, ads, etc.

At the end of the episode, I challenge you to look at your insights/analytics and tell me what you learned about your audience, who they are, and where they're hanging out online. I'd love to learn about your audience! Email me what you learned at [email protected]

...

You can listen to a livestream of this content at http://bit.ly/easyengagement.

What is social media engagement? What does it mean, how in the world do you get it and how do you increase the amount you have now?

Social media engagement means that people are “talking” to you in some way on social media platforms. This can take the form of likes, comments, shares, retweets, emojis, actually hopping on someone’s livestream, etc. It’s a way for folks to acknowledge that they see/hear you, they like your message, they're reading your blog post, and they support (or don’t support depending on the comment) you. In short, it means that you’re visible to them and you are becoming top of mind!

How do you increase your engagement on social media?

If you don't have many people talking to you and thinking of YOU when they think of your industry, then you’re really not being remembered…you’re simply invisible online!

In this blog, I share...

By 2020, Video will be 80% of the content we consume on Facebook. If you're not currently incorporating video into your marketing strategies, you need to start! Here are my top three tips for quality video marketing:

Good Lighting

You don’t need an expensive lighting kit, but you do need good lighting to produce quality video. This can be natural light from a large picture window in front of you and you record your videos early in the morning when this light is at its peak. whether you use natural light or canned lighting, ideally, you want at least “three-point lighting." Three-point lighting means that one light is from overhead; a second light is on you from an upper 45-degree angle to the right, and the third source is coming from an upper 45-degree angle to the left. You need at least three points of light while you record your video, whether you're broadcasting live or producing a piece to be shown at a later time.

Good Sound

Do NOT run out and...

Every so often I go a little nuts because I have way too many unwanted emails in my Inbox.

This happened to me again after the New Year, so, rather than just continue to be frustrated, I decided to do a little investigating.

As you may know, there are loads of ways that folks are getting in touch with you these days including: in-person meetings, phone calls, live broadcasts (my favorite!), social media, bots, SMS, text messages,  and email

Until very recently, I had a slew of people sending me emails every month that I no longer wanted, didn't need, and, honestly, I usually could no longer remember who the senders were and why I was on their list.

I recently did a live broadcast where I mention the effectiveness of email marketing and who actually sees what you're posting online.

Email marketing is a wonderful and effective way to market yourself and your business. It reaches exactly who you want to reach (targeted followers who've shown an...

Online Dating really is social media taken to a whole new level.

I began online dating four months ago and it occurred to me early on how similar the process was to the way businesses market their goods and services through social media.

Maybe you only have a LinkedIn profile, or you're a member of a few Facebook groups, perhaps you have a Twitter account, or you might even create a couple of Facebook ads each year to grow your business or "all of the above and much more..." you are using social media to grow your brand and your business.

Online dating is the same process!

Step One: Create your brand identity.

You must make yourself stand out amongst all of the other businesses, brands, DATING PROSPECTS. How will you do that? You'll describe your goods and services (or appearance and personality traits) in ways that appeal to and resonate with potential buyers. You'll appeal to their senses. You'll let your potential buyers know that you and your business are the ones to...

Ladies and gentlemen,

If you're an entrepreneur, this will come as no shock to you:

Being an entrepreneur can be tough.

If you put the word "entrepreneur" in a Google search, you'll likely get a definition of someone who has a business and that definition will probably use some phrasing like this: "...taking on greater than normal financial risks..."

Being an entrepreneur does not guarantee a consistent paycheck on the 15th and 30th of each month--unless you've created your own unique system to make this happen.

Being an entrepreneur does not mean that you have new clients waiting for you each and every day--unless you have created a working system that consistently brings in new business for you.

Being an entrepreneur means that you must make happen what you want to happen in your business. EVERY single day.

So why am I an entrepreneur?

Even though there are financial risks, I love being an entrepreneur. I love the fact that I create my own hours, (early or late, week or weekday),...

Facebook Live from Your Desktop!

Dreams do come true! Facebook has started rolling out the ability to broadcast on Facebook Live via desktop!

For many months, we've been able to livestream on the Facebook platform through our profiles and pages, but we needed to our mobile devices (phones, iPads, etc.) to do it.

Or we could go live on our desktop by also using OBS (free) or Wirecast (not free). For me, that was less-than-stellar...too much trouble. Not a one-click process.

No More!

Now you will have a one-click process! Well, you may need to wait a bit... 

When Facebook "rolls out" features, they don't tend to show rhyme or reason for how they roll things out. In the past, we've all just used the "wait and see if it's there yet" approach. (One day we all wake up and, magically, whatever we're waiting for on Facebook appears.)

And, just like I said, I took a nap today and when I awoke...I had the ability to broadcast on Facebook Live from my desktop via my page!

This...

I just had two amazing coaching sessions and I wanted you to know all about them! If you've never had a coach before, this is what it's like for me and for my clients:

Session #1: Group coaching with Entrepreneur School Scholars

Session #2: Private 1:1 session with new client

In this Facebook Live broadcast, you'll hear all about the topics and discussions from two different coaching sessions. 

Please let me know if you have any questions. bit.ly/chatwithbonnie

Work Smart & Hustle, my friends!

~ Bonnie