You DON'T want social media followers!

It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.

 

 “When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar.

-Bonnie L. Frank 

In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you.  As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...

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Instagram, Facebook and Clubhouse polls to get to know your audience

Instagram, Facebook and Clubhouse polls are wonderful ways to get to know your audience and more!  

In this episode:

  • Polls have been around for a while (even on Twitter and LinkedIn!) 
  • Polls can be used for any reason including a "yes" or "no" answer or more specific answer choices that you provide.
  • Polls are a great way to get to know your audience better, what they like, what they dislike, content they'd like for you to create, etc.
  • You can choose two choices that are both positive or negative to be funny and to provide another opportunity for engagement and for your audience to get to know you.
  • You can tease out a new blog post topic, product, event, etc. through polls, too.
  • Although stories created on Instagram work on Facebook, polls created inside of Instagram do NOT work on Facebook and vice versa.  (Fully explained and an easy how-to in the episode.)
  • Having your audience engage in your polls (or quizzes) shows the algorithm that people are interested in...
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How to reach your online audience so they can really hear your message

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

  • The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
  • You want to be a "scroll stopper!"
  • How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
  • You must know your target audience and it's NOT everyone anywhere.
  • Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
  • Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
  • You must know your ICA (Ideal Client Avatar before you can know your target audience.
  • Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...
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LinkedIn vs. Facebook for Online Business Growth (part 2)

Continuing with the discussion of which social media platform is better for business growth, we look at four additional considerations when comparing LinkedIn and Facebook.

 In this week's episode:

  • Episode 69 (the one before this) is part one of this topic! Please be sure to listen to that episode first, because it covers three ways to look at Facebook and LinkedIn for your business.
  • This episode discusses three additional parts, more on hashtags and how to figure out which platform is better for YOU and YOUR business.
  • Hashtags can be used on both platforms, and they're brand new on Facebook, so the hashtag numbers won't be nearly as high as on Twitter or Instagram because they are so new; however, you will see how many accounts are using these hashtags at the moment on each platform by plugging in any hashtag in each platform's search. (I give data on #businessgrowth on each platform.)
  • LinkedIn has about 675 million monthly users, Instagram currently has one billion...
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LinkedIn vs. Facebook for Online Business Growth (part 1)

It's important to know exactly where you should be spending your time online to grow your business, podcast and social media followers! Is LinkedIn or Facebook better?

 In this week's episode:

  • If you have a business, you need to be on LinkedIn!
  • Save posts on LinkedIn and Facebook (strategically and with purpose)
  • Use hashtags on LinkedIn and Facebook, but these platforms may not be using the same hashtags at the same rate. (I detail how to determine this int he episode, which is the second part of this broadcast.
  • Use branded hashtags as well as content-driven hashtags.
  • You cannot own hashtags, but you can dominate them.
  • I provide much more information about hashtags in episode 70.
  • You can repurpose the exact same content, without penalty, on both LinkedIn and Facebook.
  • Best practices state that you should really change your hashtags and/or post copy as you repurpose your social media content.
  • Most recently, I've used SocialBee.io and Buffer for scheduling social media...
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This is the BEST social media platform

I'm often asked about the BESt social media platform. Here's part one of my answer.

 In this week's episode:

  • What IS the BEST social media platform?
  • What's your goal for social media?
  • Are you there to serve or to sell?
  • The purpose of social media is BEING SOCIAL!
  • You must be social on social media in order to be successful, personally or professionally.
  • 2.8 billion people are on Facebook.
  • Twitter is a great place to have conversations.
  • Instagram Reels are seen inside of Instagram stories.
  • Pinterest is the "forgotten cousin" of social media, as is Periscope. Don't forget these platforms! (Detailed info in the episode)
  • When you're thinking about "best," are you referring to engagement? Followers? Sales?
  • If you have a "SELL SELL SELL mindset" as you create social media posts, emails, livestreams, etc., you will not be nearly as successful as when you have the SERVE SERVE SERVE mindset. (Detailed examples in the episode)
  • The content you produce is for your audience and you need...
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How you and your customers can control your social media feeds and sales

In just five minutes, you will learn exactly what to do to make sure your social media posts aren't buried amidst political ads and posts of your competitors.

In this week's episode:

  • Your social media feeds (and those of your customers!) are likely starting to get filled with political ads and ads from your competitors.
  • This means that your posts are being buried by all of these other posts right now and not being seen!
  • In just five minutes, learn exactly what you can do to gain control over your social media feeds.
  • You can relay this information to your customers so they can get all of your valuable content!

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online...

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When smart people do stupid things on social media

We all do it. Give yourself a break, and here are some other helpful strategies.

In this week's episode:

  • Even though I still can't notice a foul most of the time, I love watching basketball. You'll hear why in the episode.
  • I didn't allow myself to watch any basketball games for almost three years.
  • This was a very stupid move on my part...I explain why I did it in the episode.
  • I watched basketball highlights for over an hour the other day for the first time in a long time.
  • But I wasn't ready to do it before...
  • I provide strategies on what to do personally and professionally when you do stupid things on social media in the episode.
  • Most of your social media posts are NOT being seen right now. Grab a spot in my social media series here.

Mentioned in the episode:

Are you on the list??

Get on the wait list for the Business Fabulous Social Media Cafe and gain access to...

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Boosting engagement on Facebook live broadcasts

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
  • It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
  • I used Streamyard for this (and many) of my live broadcasts.
  • You're not as visible online as you think you are--don't assume that your audience knows what you're up to
  • Behind the Scenes (#BTS) is a great way to let people know (I give loads...
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Are you wasting your time on Facebook, Instagram. Twitter or LinkedIn?

Not all social media platforms are created equal and it's important to understand which ones are right for your brand and your business. This week's episode comes from a live broadcast that I did on my Facebook profile and on one of my Instagram business accounts.

In this week's episode:

  • I referred to this report from Sprout Social in this episode.
  • The report above details where brands are planning on spending their time and social media dollars vs where consumers are planning to spend their time and dollars on social media.
  • Facebook STILL wins. Every time.
  • LinkedIn is "B ---> B" (Business to Business)
  • The fastest way to find out what's going on in the world is Twitter.
  • The fastest way to gain the attention of a brand is to shout them out (particularly in a complaint) on Twitter.
  • The fastest way to gain the attention of an influencer or a brand on Instagram is to shout them out on your instastories.
  • LinkedIn is a fabulous way to connect with other business owners and find joint...
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