How you and your customers can control your social media feeds and sales

In just five minutes, you will learn exactly what to do to make sure your social media posts aren't buried amidst political ads and posts of your competitors.

In this week's episode:

  • Your social media feeds (and those of your customers!) are likely starting to get filled with political ads and ads from your competitors.
  • This means that your posts are being buried by all of these other posts right now and not being seen!
  • In just five minutes, learn exactly what you can do to gain control over your social media feeds.
  • You can relay this information to your customers so they can get all of your valuable content!

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online...

Continue Reading...

When smart people do stupid things on social media

We all do it. Give yourself a break, and here are some other helpful strategies.

In this week's episode:

  • Even though I still can't notice a foul most of the time, I love watching basketball. You'll hear why in the episode.
  • I didn't allow myself to watch any basketball games for almost three years.
  • This was a very stupid move on my part...I explain why I did it in the episode.
  • I watched basketball highlights for over an hour the other day for the first time in a long time.
  • But I wasn't ready to do it before...
  • I provide strategies on what to do personally and professionally when you do stupid things on social media in the episode.
  • Most of your social media posts are NOT being seen right now. Grab a spot in my social media series here.

Mentioned in the episode:

Are you on the list??

Get on the wait list for the Business Fabulous Social Media Cafe and gain access to...

Continue Reading...

Boosting engagement on Facebook live broadcasts

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
  • It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
  • I used Streamyard for this (and many) of my live broadcasts.
  • You're not as visible online as you think you are--don't assume that your audience knows what you're up to
  • Behind the Scenes (#BTS) is a great way to let people know (I give loads...
Continue Reading...

Are you wasting your time on Facebook, Instagram. Twitter or LinkedIn?

Not all social media platforms are created equal and it's important to understand which ones are right for your brand and your business. This week's episode comes from a live broadcast that I did on my Facebook profile and on one of my Instagram business accounts.

In this week's episode:

  • I referred to this report from Sprout Social in this episode.
  • The report above details where brands are planning on spending their time and social media dollars vs where consumers are planning to spend their time and dollars on social media.
  • Facebook STILL wins. Every time.
  • LinkedIn is "B ---> B" (Business to Business)
  • The fastest way to find out what's going on in the world is Twitter.
  • The fastest way to gain the attention of a brand is to shout them out (particularly in a complaint) on Twitter.
  • The fastest way to gain the attention of an influencer or a brand on Instagram is to shout them out on your instastories.
  • LinkedIn is a fabulous way to connect with other business owners and find joint...
Continue Reading...

Repurposing audiograms and Instagram (or Facebook) stories in multiple ways

Why use your great content marketing pieces once? Learn to easily use one piece of content (like audiograms or Instagram and Facebook stories) in multiple ways.

 In this week's episode:

  • In Episode 10, I mention 25 ways to repurpose one podcast episode.
  • You can easily repurpose an audiogram or Instagram (or Facebook) story, as well.
  • You can automatically have your Instastories appear on Facebook (I detail how to do this in the episode)
  • Facebook is also experimenting with automatically having Facebook stories appear on Instagram. 
  • Adding an intro and outro to an instastory can dramatically change that social media story into a great piece of video marketing content for an email or future opt in to build your email list.
  • This same piece of content can be used in a multitude of other ways, too (these are listed in the episode).

Mentioned in this episode:

Continue Reading...

Hashtags and more to reach your audience on social media

Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.

 In this week's episode:

  • You should put at least two hashtags on each social media post and on every social media platform.
  • Instagram feed posts can have up to 30 hashtags.
  • Use one uniquely branded hashtag and one relevant (topical) hashtag.
  • You cannot own a hashtag, but you can dominate them.
  • Put #businessfabulous in the search of Facebook, Twitter, LinkedIn, etc.
  • It's really important to try new things like STORIES on Facebook and Instagram.
  • Instagram users go to stories first!
  • Check my these episodes for Instagram stories Info: here here here here 
  • It's really important to test out your hashtags and try new ones and then test again!

Mentioned in this episode:

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to...

Continue Reading...

EASY, proven and FREE strategies to gain online business visibility without ever leaving your home

You don't need to go to major conferences to be visible online and grow your brand! Here are four simple and proven ways to do it, free, without leaving home.

In this week's episode:

  • The number one rule to gaining online visibility is to be where your audience is online. If you're unsure, google "social media demographics" and look at the data for the platforms you enjoy using most. 
  • Facebook has approximately 2.8 billion people, so your audience is likely on there.
  • LinkedIn is all business all the time, so if you have a business you should have a daily presence there. 
  • Use one or two hashtags for each social media post (up to 30 for Instagram), including a branded hashtag and one topical one.
  • You cannot own a hashtag, but you can dominate it.
  • The easiest and fastest way to get noticed by experts or others in your industry is to be a helpful audience member in the chat of livestream broadcasts. I detail many ways to do this in the episode including greeting the host(s),...
Continue Reading...

Instagram bots and spam and not depending on just one social media platform

I've noticed a big increase in spam and bots on Instagram stories lately, particularly with polls and quizzes. This week's podcast episode details the ones I found and how to identify them in your social media, as well.

Note: If you're having trouble with Instagram (or any social media platform or Messenger) bots or spam, please reach out to me with a direct message on that social media platform or email me at [email protected] and I will be happy to help you! If you can, include a screenshot of the message you were sent.

In this week's episode:

  • There has been a noticeable increase in spam and bots on my Instagram stories lately.
  • Bots and spam are different things. Bots are robots, they are automated replies or messages that you receive on social media and are not coming from an actual person.
  • Spam is unwanted information. It can come in an email, on social media, in your mailbox at home, or anywhere.
  • I detail several accounts that have replied to my Instagram story...
Continue Reading...

Being transparent, authentic and sharing too much on social media

We're often told that it's important to be "transparent" and "authentic" online, but how much is too much to share on social media? We answer this and more on this episode of the Business Fabulous podcast.

In this week's episode:

  • Please stop paying attention to what others are doing on social media--it's crazy-making.
  • Take a "social media cleanse" for a reality check to what's truly important.
  • Look at how many minutes/hours you're spending on social media! (Your smartphone will track this.
  • Please don't eat on live video unless eating the food is a food review, etc.--super rude to your viewers.
  • I define transparency and authenticity (they do NOT mean the same thing) online and what this means for your branding. 
  • Why Bonnie's on so many social media platforms.
  • How many social media platforms YOU should be on.
  • Why I get over 27,000 Pinterest views every month.
  • What I do and do not share on social media and why.
  • How I decide what to share and not share on social media
  • What I...
Continue Reading...

Many ways to increase online visibility and grow your business on Facebook

With about 2.5 billion active daily users, Facebook is the most used social media platform available today. If you have a business, it's likely that your customers (or those buying things for them) are on Facebook. Starting off our social media series, this episode is all about Facebook and the many ways you can increase your online visibility there.

In this week's episode:

  • Everything on Facebook begins with your personal account, also known as your "profile.
  • "Friending" people strategically on Facebook allows you to be tagged and tag them in posts on Facebook, easily connect via Messenger and more. 
  • Your business account on Facebook is referred to as your "page."
  • Social media platforms are being abused and utilized as dating apps--do NOT do this!
  • You can post whatever you want on Facebook as long as it doesn't violate the platform's terms of service, but I suggest that everything you post be "brand-friendly." 
  • Your profile and page photos should be different.
  • You can...
Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.