How to "Charge Your Worth" in Coaching and Online Businesses

Online coaches are often advised, "charge your worth." find out what this means and how to actually do it.

 “Value is how somebody decides what it's worth. Value and price are two different things. Worth and price are two different things. What people pay for is value.

-Bonnie L. Frank 

In today’s episode I am discussing the common recommendation made by many business coaches: Charge Your Worth. What could be wrong with charging your worth? Nothing but what does that saying really mean? How do you know what your worth is and does it have anything to do with what you should charge for your products, programs and services? If you have ever wondered if you are charging the right price in your business,  this is the episode for you.  I discuss all the factors that go into making that decision. I help you understand not only the market but what makes customers want to buy from you. I also explain exactly what your customers want to see on your...

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Social media can be EXHAUSTING!

 “A lot of people hop on Social Media without ever thinking about what their goal is.”

-Bonnie L. Frank 

Social media is no longer a choice. In today's episode I share how to beat the exhaustion and overwhelm that comes with social media.

You may have heard that you need to "be everywhere" on social media--not true! But how do you know where to be on social media and how much time you should be spending on each platform? Should you spend time on Tik Tok, Facebook, Instagram, Clubhouse, Twitter, or Twitch? Where are your ideal clients hanging out? Should you use a social media scheduler?  

Listen in and get the answers to these questions as well as great tips and tricks to figure out where your audience is and how to make sure your posts are consistently seen by your target audience..

Show Notes 

In this episode I share how to stop letting social media overwhelm and exhaust you. 

  • What is OPO and why shouldn’t you listen to...
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Clubhouse isn't your business marketing answer!

Clubhouse is a wonderful platform and it can do amazing things for you personally and professionally, but it isn't your business marketing answer. Listen in for all the details.

It is never okay, in my opinion, to just talk about what you've got for sale. Nobody cares that you've got something for sale. Guess what? They’ve got something for sale, too!   

-Bonnie L. Frank 

Today’s episode is my third episode about Clubhouse. Yes, my third. Why? Well, I thought it was about time I dispel some misconceptions about Clubhouse. If you’ve heard the buzz about Clubhouse from any online social media marketers, you would think there were customers just lining the Clubhouse hallways eager to buy any discount webinar, photo filter or online course you are hawking. I can tell you that is just not so. If you go onto Clubhouse with the idea that you're going to sell, sell, sell, you'll probably fail. So then, what is really going on in those rooms...

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How to reach your online audience so they can really hear your message

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

  • The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
  • You want to be a "scroll stopper!"
  • How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
  • You must know your target audience and it's NOT everyone anywhere.
  • Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
  • Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
  • You must know your ICA (Ideal Client Avatar before you can know your target audience.
  • Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...
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