“You need to continue and nurture that relationship…and you need to provide value every time you email your list, one or twice a week”

-Bonnie L. Frank 

In this week’s episode, I discuss easy marketing strategies to get your ideal client on your email list and how to consistently provide value to your audience through your weekly emails. Your list not only needs to know, like, and trust you but they need to feel that they are in the right place, and that being on your email is providing them  value. 

Show Notes 

In this episode, I discuss strategies for online business owners and their list.

• Why you do not want just anyone on your list? [1:55]
• How to nurture your relationship with the people on your list? [2:23]
• Why I use Kajabi for my email list? [3:31]
• Why is it important to address your email to each individual? [5:50]
• What is the secret to business? [7:48]
• Why do you need to be providing your list with incredible value? [9:43]
...

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

• Entrepreneurs and online business owners often worry about the wrong the wrong things.
• The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
• Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
• Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
• You cannot have a bunch of ICAs.
• It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
• When you attract outliers, it's because your communication has been inconsistent.
...

It's simple...but not easy. Your business isn't growing the way you'd like, you're not making the sales you want and here's the reason.

In this week's episode:

• It's not that hard to create an online course or program, but what IS difficult is the marketing so it actually sells!
• You must have the correct messaging for your audience.
• You've got to know WHAT to say to them!
• It's not you, it's not your product, program or service...it's the communication.
• You must have the correct messaging and marketing for that particular course or program in order for that course or program to sell.
• When there is a breakdown in your online communication, the sales stop...or never begin.
• You very likely have a pretty good idea of who your audience is, but if you can't effectively communicate with them, the sales won't happen.
• NO ONE is a "born salesperson."
• Grab one of FIVE SPOTS LEFT for some free coaching inside my Facebook group.
• I'm giving away 16K in group coaching! Get all the details in the...

Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

• This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
• You've got to "tell your story" when you market, whenever you sell.
• Everyone likes to hear stories!
• I mention the Calm app. I use it to fall asleep--it's really good!
• You must ignite emotions in order to sell!
• People act, click, purchase from emotions.
• REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
• People purchase from having their emotions ignited and their WANTS--not needs.
• You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
• You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
• You've got to reach people (communicate with them) in ways...

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

• The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
• You want to be a "scroll stopper!"
• How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
• You must know your target audience and it's NOT everyone anywhere.
• Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
• Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
• You must know your ICA (Ideal Client Avatar before you can know your target audience.
• Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...

Every entrepreneur suffers from imposter syndrome and FOMO more than once. Discover what you can do about it in episode 60 of Business Fabulous.

• All entrepreneurs suffer from Imposter Syndrome and FOMO--more than once during the lifetime of their businesses. 
• I explain Imposter Syndrome and FOMO in the episode.
• Everyone begins somewhere and the most successful people did not get where they are now immediately or without failure.
• I discuss my own struggles with Imposter Syndrome and FOMO during the episode.
• I give examples of what you can do to successfully deal with both Imposter Syndrome and FOMO.

Mentioned in the episode:

• My entire business is built on Kajabi. If you'd like to get a tour of the back end of my website and how I run everything on this amazing all-in-one platform, reach out to me and let me know! Email me: [email protected] or leave me a message on Facebook Messenger if we're Facebook friends!
• You CAN do it! I'm here to help you with free...

We all do it. Give yourself a break, and here are some other helpful strategies.

In this week's episode:

• Even though I still can't notice a foul most of the time, I love watching basketball. You'll hear why in the episode.
• I didn't allow myself to watch any basketball games for almost three years.
• This was a very stupid move on my part...I explain why I did it in the episode.
• I watched basketball highlights for over an hour the other day for the first time in a long time.
• But I wasn't ready to do it before...
• I provide strategies on what to do personally and professionally when you do stupid things on social media in the episode.
• Most of your social media posts are NOT being seen right now. Grab a spot in my social media series here.

Mentioned in the episode:

• Bonnie's microphone
• Arkon Mounts (Use the code "BonnieLFrank" to save 10-20% every single day!

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Get on the wait list for the Business Fabulous Social Media Cafe and gain access to...

It is a very confusing and ever-changing world right now and many people are looking for guidance on how to navigate social media. This episode is my ideas and opinions.

This episode was taken from a live broadcast on Facebook that was simulcasted (broadcasted in multiple places at the same time) in five different places and immediately received loads of views organically and was watched lives in multiple countries.

In this week's episode:

• It's completely understandable (and normal) if you're unsure about what to do or say on social media right now. Be gentle with yourself. 
• There are many perspectives all over social media right now in terms of social justice, Black Lives Matter, race relations, and more.
• There's a lot of live broadcasts right now, too.
• People online are choosing to do many different things right now, and it can be confusing as to what YOU should be doing.
• Some people are exploiting the movement and hashtag #blacklivesmatter to sell more of their own...

Why use your great content marketing pieces once? Learn to easily use one piece of content (like audiograms or Instagram and Facebook stories) in multiple ways.

 In this week's episode:

• In Episode 10, I mention 25 ways to repurpose one podcast episode.
• You can easily repurpose an audiogram or Instagram (or Facebook) story, as well.
• You can automatically have your Instastories appear on Facebook (I detail how to do this in the episode)
• Facebook is also experimenting with automatically having Facebook stories appear on Instagram. 
• Adding an intro and outro to an instastory can dramatically change that social media story into a great piece of video marketing content for an email or future opt in to build your email list.
• This same piece of content can be used in a multitude of other ways, too (these are listed in the episode).

Mentioned in this episode:

• Episode 10: 25 Ways to repurpose one podcast episode for more subscribers, increased downloads and greater social...