Strategic Storytelling and How It Grows Your Online Business

Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

  • This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
  • You've got to "tell your story" when you market, whenever you sell.
  • Everyone likes to hear stories!
  • I mention the Calm app. I use it to fall asleep--it's really good!
  • You must ignite emotions in order to sell!
  • People act, click, purchase from emotions.
  • REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
  • People purchase from having their emotions ignited and their WANTS--not needs.
  • You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
  • You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
  • You've got to reach people (communicate with them) in ways...
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Get raving fans and increased sales with social media

In this episode, I give you five simple strategies to get raving fans (that free advertising!) and increase sales on social media.

Remember to sign up for a free 20-minute consultation to grow your business here or monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

The #1 reason people have trouble getting raving fans and increasing sales is that they're trying to "do business" on personal social media accounts.

  • Businesses use business accounts on social media.
  • Business accounts offer free metrics (a.k.a. Analytics and Insights) that show you exactly who consumes your content, when they consume it, which posts drive the most traffic and much more!
  • It's easy to create business accounts or change a personal account to a business account (I detail how in the episode).

You need to provide Calls to Action (CTAs).

  • CTAs are opportunities for your audience to connect with you and "get more" of you through things...
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