Social Media posts that get engagement

Posting on social media is easy. Creating social media posts that consistently get engagement can be more difficult.

 “You want people to engage, you want people to stop their scroll, that is your goal.

Your goal is to stop the scroll.

-Bonnie L. Frank

It really isn't difficult to post on social media...It's not the posting that is difficult but getting engagement from your audience. If you're new to social media, you might be wondering why some posts do well and others don't. What does your target audience want to see from you?

Social media really is for being social and that is something that digital marketers need to keep top of mind. They need to remember the 80/20 rule where you provide 80% valuable content and 20% of the posts include a call to action and possibly a mention of something you have for sale. 

Show Notes 

In this episode I discuss all the factors help get engagement for your social media posts

  • What is the goal you are trying to...
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Strategic Storytelling and How It Grows Your Online Business

Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

  • This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
  • You've got to "tell your story" when you market, whenever you sell.
  • Everyone likes to hear stories!
  • I mention the Calm app. I use it to fall asleep--it's really good!
  • You must ignite emotions in order to sell!
  • People act, click, purchase from emotions.
  • REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
  • People purchase from having their emotions ignited and their WANTS--not needs.
  • You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
  • You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
  • You've got to reach people (communicate with them) in ways...
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Get raving fans and increased sales with social media

In this episode, I give you five simple strategies to get raving fans (that free advertising!) and increase sales on social media.

Remember to sign up for a free 20-minute consultation to grow your business here or monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

The #1 reason people have trouble getting raving fans and increasing sales is that they're trying to "do business" on personal social media accounts.

  • Businesses use business accounts on social media.
  • Business accounts offer free metrics (a.k.a. Analytics and Insights) that show you exactly who consumes your content, when they consume it, which posts drive the most traffic and much more!
  • It's easy to create business accounts or change a personal account to a business account (I detail how in the episode).

You need to provide Calls to Action (CTAs).

  • CTAs are opportunities for your audience to connect with you and "get more" of you through things...
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