Marketing, Social Media and Online Business Questions Answered!

Get the answers to YOUR questions on social media, marketing and online business right here!

 “ I love answering your questions, and helping you grow your businesses, every single day in 30 minutes or less, right here on Business Fabulous.”

-Bonnie L. Frank

In today’s episode, I answer five different viewer and listener questions about marketing, social media and online business. If you have a question you'd like me to answer on the podcast, please email me or leave me a voice message on my podcast page You can also find me on Clubhouse. Just type my name in the search or follow me or my club: Business Fabulous for Female Entrepreneurs.

Show Notes 

In this episode I answer viewer and listener questions:

  • How important are hashtags for my social media? [1:22]
  • What is the latest Instagram change?  [3:07]
  • Should I start a podcast for my business, everybody else is? [6:18]
  • What is the most important piece of equipment for starting a podcast? [7:23]...
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Affiliate Marketing, Passive Income and More!

Affiliate marketing and other types of passive income are wonderful ways to increase your streams of revenue! Check out episode 90 for loads of ideas.

 “ Affiliate marketing means you have some sort of a relationship with a certain  person, product, program or service that you are talking about. ”

-Bonnie L. Frank 

In today's episode, I share an important part of being an entrepreneur: multiple streams of revenue. The pandemic was a big wake up call and people who had multiple income streams fared much better than people with just one. In this episode, I discuss affiliate marketing, how you can become an affiliate for companies and how you can have affiliate marketers help you sell your own product, program or service.

You don’t need to have a ton of followers on Twitter, Instagram, Facebook or any other platform to become an influencer or affiliate marketer. It’s really about finding products that you are passionate about and...

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Do businesses or social media platforms owe their customers ANYTHING?

If you don't agree with one of my episodes, it's probably this one. Are YOU OWED anything by businesses or social media platforms? Listen to episode 89 and find out.

“I'm just here in a sandbox. That's my point. It’s not my sandbox. I don't own the sandbox. Zuckerberg owns the sandbox or Dorsey owns the sandbox or Paul and Rohan and their investors own the sandbox. It's not me. I don't own any of those three sandboxes and yet, I can use all three of those sandboxes, and many others.  I can play in them as much as I want, every single day, 24/7, to my heart's content.. ”

-Bonnie L. Frank 

As an online entrepreneur, it is important to realize how apps and online platforms work and how to make them work for you. Over the last seven years, I have beta tested dozens of apps and I've monetized all of them. (I monetized Clubhouse in five days.)

So why do online business owners complain about social media? 

Show Notes 

In this episode, I share...

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You DON'T want social media followers!

It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.

 

 “When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar.

-Bonnie L. Frank 

In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you.  As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...

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5 tips tp improve your social media

These five things are crucial for every social media platform!

 “Branding is about much more than the fonts that you choose, your branded colors, or if you have a logo. Branding is much more than that. Branding is literally what people say about you when you're not around. .”

-Bonnie L. Frank 

In today's episode I share 5 tips to improve your social media. Social media is probably your best marketing tool for your online business. If your business is online then you need to make sure your social media is working for you. These 5 tips will help you grow your business and avoid many of the mistakes business coaches, first time entrepreneurs and digital marketers make online. These simple tips will help you with branding and help your audience connect with your message. I share what your audience expects of you online. How you show up for your audience really affects how they engage with your posts.  It is so important to be consistent. In order to really be...

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5 Things that will never make the difference in your online business and the #1 thing that entrepreneurs get wrong

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

  • Entrepreneurs and online business owners often worry about the wrong the wrong things.
  • The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
  • Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
  • Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
  • You cannot have a bunch of ICAs.
  • It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
  • When you attract outliers, it's because your communication has been inconsistent.
  • ...
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Excuses, Rabbit Holes, and Resistance and WHY your online course or program won't sell

It's simple...but not easy. Your business isn't growing the way you'd like, you're not making the sales you want and here's the reason.

In this week's episode:

  • It's not that hard to create an online course or program, but what IS difficult is the marketing so it actually sells!
  • You must have the correct messaging for your audience.
  • You've got to know WHAT to say to them!
  • It's not you, it's not your product, program or service...it's the communication.
  • You must have the correct messaging and marketing for that particular course or program in order for that course or program to sell.
  • When there is a breakdown in your online communication, the sales stop...or never begin.
  • You very likely have a pretty good idea of who your audience is, but if you can't effectively communicate with them, the sales won't happen.
  • NO ONE is a "born salesperson."
  • Grab one of FIVE SPOTS LEFT for some free coaching inside my Facebook group.
  • I'm giving away 16K in group coaching! Get all the details in the...
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Strategic Storytelling and How It Grows Your Online Business

Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

  • This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
  • You've got to "tell your story" when you market, whenever you sell.
  • Everyone likes to hear stories!
  • I mention the Calm app. I use it to fall asleep--it's really good!
  • You must ignite emotions in order to sell!
  • People act, click, purchase from emotions.
  • REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
  • People purchase from having their emotions ignited and their WANTS--not needs.
  • You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
  • You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
  • You've got to reach people (communicate with them) in ways...
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How to reach your online audience so they can really hear your message

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

  • The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
  • You want to be a "scroll stopper!"
  • How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
  • You must know your target audience and it's NOT everyone anywhere.
  • Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
  • Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
  • You must know your ICA (Ideal Client Avatar before you can know your target audience.
  • Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...
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Imposter Syndrome, FOMO, and growing an online business

Every entrepreneur suffers from imposter syndrome and FOMO more than once. Discover what you can do about it in episode 60 of Business Fabulous.

  • All entrepreneurs suffer from Imposter Syndrome and FOMO--more than once during the lifetime of their businesses. 
  • I explain Imposter Syndrome and FOMO in the episode.
  • Everyone begins somewhere and the most successful people did not get where they are now immediately or without failure.
  • I discuss my own struggles with Imposter Syndrome and FOMO during the episode.
  • I give examples of what you can do to successfully deal with both Imposter Syndrome and FOMO.

Mentioned in the episode:

  • My entire business is built on Kajabi. If you'd like to get a tour of the back end of my website and how I run everything on this amazing all-in-one platform, reach out to me and let me know! Email me: [email protected] or leave me a message on Facebook Messenger if we're Facebook friends!
  • You CAN do it! I'm here to help you with free...
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