You DON'T want social media followers!

It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.

 

 “When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar.

-Bonnie L. Frank 

In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you.  As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...

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Clubhouse mistakes that are costing you money

Small mistakes can make a huge difference on social media. Here are seven mistakes that are costing you money. 

 “Your bio, regardless of the social media platform that you're using, needs to speak to who you are, what you're about and what's in it for other people, right off the bat. You've got to be clear. Otherwise people are going to look at your profile, and then they're going to leave because they have no idea who you are, what you're about, or if they should connect with you.”

-Bonnie L. Frank 

In today's episode I share some common mistakes I see bright entrepreneurs making on Clubhouse. I see these mistakes all the time and they could be costing real money. If you have been following me for any length of time, you know that I have been hosting rooms in the new audio-only app called Clubhouse. This is a new platform and a great way for digital marketers, online businesses and solopreneurs to find their ideal clients. Paying clients. However, there...

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Business Lessons from Queen Elizabeth

I love the Royals and I've have learned loads of business lessons from Queen Elizabeth. Here are some of them.

 “It's absolutely expected that in time you will hire a team. You will hire out for the things you need. You will have somebody else take care of this and have somebody else take care of that, and you will manage those people. That's how you scale a business.”

-Bonnie L. Frank 

Today's episode is all about the business lessons I learned from Queen Elizabeth. If you know me, you know I love the Royal Family. I love all the rules and protocols they have to follow. As I discussed in episode 84, I really do think you can find business lessons all around you. Leadership comes in all forms and in this episode I share some of the strategies I have learned from  Queen Elizabeth and how she makes her professional life more manageable. They are great business lessons that we can apply to our own lives. This will be a particularly interesting episode if you...

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Business lessons are all around you

If you're open to them, business lessons are all around you, every single day, and they're yours to grab and take hold of as you move through life.

“ I think as you are surrounded by other people, whether they're business people or not, you can learn a lot about people and success by watching them. By watching how they go through life. By watching how they act and interact and react. We learn the most about people when they are in adverse situations.”

-Bonnie L. Frank 

Today's episode is about business mindset and how to see business lessons in everyday life. If you are trying to grow your digital marketing business, online business or coaching business this is the episode for you. I share various lessons I’ve learned growing my coaching business over the last seven years. I share some bad advice from business coaches about when to hire a virtual assistant. I share lessons from watching a child with her grandfather. I also share my observations of an online...

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Why you should (or shouldn't) start a business and be an entrepreneur

Why do people actually start businesses? Being an entrepreneur isn't an easy gig. Most people never try and fewer actually succeed; however, it's totally possible and there is no ceiling to anything you can accomplish. I made the decision to start from scratch at 49 yers old with no training, money or support.

 

“Because every entrepreneur knows it's not a straight line to success”

-Bonnie L. Frank 

Today's episode  is not just for entrepreneurs starting a business but but for any business owner who wants to reach their business goals. This episode shares what you need to do in order to keep going when times get tough. Every entrepreneur knows there's no straight line to  success in business. Simon Sinek in his book Start with Why shares that your business mindset and your WHY is the biggest indicator of success. Whether you are starting an online business,  a coaching business or any kind of business where you are the decision maker, your WHY is...

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Bonnie, how do you ever sell anything if you don't make sales calls? (part 2)

This is part 2 to the question, "Bonnie, how do you ever sell anything without making any sales calls?" The answer to this question took up two episodes! Episode 82 is part two of the answer.

"Once again, what I'm doing should be selling for me. I shouldn't have to go to great lengths to get people to buy things from me.  If you have to jump through hoops yourself to get people to buy your things. That is just too much trouble.

-Bonnie L. Frank 

Today’s episode is a continuation of Episode 81. If you haven’t listened to that episode, go back and listen because you'll hear why I really don’t like sales calls. In this episode, I explain how what you are doing online should sell for you. I explain the best marketing practices to get prospective clients on your email list or to your website.. You can use all the other online platforms such as Clubhouse, Facebook, Twitter and your podcast to make connections. I also explain the three things people need...

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Clubhouse isn't your business marketing answer!

Clubhouse is a wonderful platform and it can do amazing things for you personally and professionally, but it isn't your business marketing answer. Listen in for all the details.

It is never okay, in my opinion, to just talk about what you've got for sale. Nobody cares that you've got something for sale. Guess what? They’ve got something for sale, too!   

-Bonnie L. Frank 

Today’s episode is my third episode about Clubhouse. Yes, my third. Why? Well, I thought it was about time I dispel some misconceptions about Clubhouse. If you’ve heard the buzz about Clubhouse from any online social media marketers, you would think there were customers just lining the Clubhouse hallways eager to buy any discount webinar, photo filter or online course you are hawking. I can tell you that is just not so. If you go onto Clubhouse with the idea that you're going to sell, sell, sell, you'll probably fail. So then, what is really going on in those rooms...

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Clearing up Clubhouse misconceptions

After a brief hiatus from the podcast (explained in the intro), I am back at it and episode 75 clears up misconceptions about the hottest app in town--Clubhouse!

I've used this app to grow my online following by many thousands, my podcast  downloads have doubled and my business has grown by leaps and bounds. Get all the details below!

  • Welcome back to the podcast! (I'm back after a brief hiatus from the podcast to collect data for my presentation on Clubhouse at Podfest Global Summit.)
  • You'll hear about some if this presentation in the episode.
  • Holy moly, my list has increased by 600, my Instagram increased by over 44% and another social media account by 1,012% allll because of Clubhouse!
  • The mission of Clubhouse is to have deep and meaningful conversations with people from diverse backgrounds and perspectives.
  • People are doing really cool things on Clubhouse like plays, musicals, concerts, game shows, all sorts of things!
  • You'll get much more out of your experience on...
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5 Things that will never make the difference in your online business and the #1 thing that entrepreneurs get wrong

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

  • Entrepreneurs and online business owners often worry about the wrong the wrong things.
  • The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
  • Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
  • Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
  • You cannot have a bunch of ICAs.
  • It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
  • When you attract outliers, it's because your communication has been inconsistent.
  • ...
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Excuses, Rabbit Holes, and Resistance and WHY your online course or program won't sell

It's simple...but not easy. Your business isn't growing the way you'd like, you're not making the sales you want and here's the reason.

In this week's episode:

  • It's not that hard to create an online course or program, but what IS difficult is the marketing so it actually sells!
  • You must have the correct messaging for your audience.
  • You've got to know WHAT to say to them!
  • It's not you, it's not your product, program or service...it's the communication.
  • You must have the correct messaging and marketing for that particular course or program in order for that course or program to sell.
  • When there is a breakdown in your online communication, the sales stop...or never begin.
  • You very likely have a pretty good idea of who your audience is, but if you can't effectively communicate with them, the sales won't happen.
  • NO ONE is a "born salesperson."
  • Grab one of FIVE SPOTS LEFT for some free coaching inside my Facebook group.
  • I'm giving away 16K in group coaching! Get all the details in the...
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