online business

Business Fabulous podcast (and blog)

Hashtags and more to reach your audience on social media

Apr 02, 2020

Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.  In this week's episode: You should put at least two hashtags on each social media post and on every social media platform. Instagram feed posts can have up to 30 hashtags. Use one uniquely branded hashtag and one relevant (topical) hashtag. You cannot own a hashtag, but you can dominate them. Put #businessfabulous in the search of Facebook, Twitter, LinkedIn,...

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Increasing online sales during a pandemic without being salesy in y...

Mar 23, 2020

It is always acceptable for you to grow your business as long as you follow these four steps. In this week's episode: It is completely okay and perfectly acceptable to grow your business right now. It is completely okay and perfectly acceptable to take care of yourself, your family and pay your bills right now.  There is never a reason for you to ever feel guilty about doing the things I just mentioned. NEVER. I detail the four simple steps to grow your business and increasing o...

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Stepping out of your comfort zone, branding and podcasting

Mar 16, 2020

From the Podfest Expo Hall, Robyn Sayles and I talk all-things stepping out of your comfort zone for success, branding, podcasting and the hilarious way we met! In this week's episode: Personal branding is your secret weapon! You can go to any podcasting conference without actually having a podcast I started listening to podcast six years before starting my podcast How Robyn and I met and what this can mean for YOU. How Podfest makes everyone feel incredibly welcome. How I was bran...

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EASY, proven and FREE strategies to gain online business visibility...

Mar 13, 2020

You don't need to go to major conferences to be visible online and grow your brand! Here are four simple and proven ways to do it, free, without leaving home. In this week's episode: The number one rule to gaining online visibility is to be where your audience is online. If you're unsure, google "social media demographics" and look at the data for the platforms you enjoy using most.  Facebook has approximately 2.8 billion people, so your audience is likely on there. LinkedIn is a...

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Knowing what to post on social media is easy with these three things

Mar 02, 2020

Figuring out the right or best or most-effective-for-your-audience content to post on social media can be overwhelming! Here are three things that will make it easier for you. In this week's episode: Personal vs Business social media accounts and which one(s) you want as an entrepreneur I explain how to easily change from one type of Instagram account to another type. Evergreen content: What it is, loads of examples, and how much to post Sales content and how much to post Why storyt...

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Personal and professional success leaves clues for entrepreneurs an...

Mar 02, 2020

Personal and professional success will leave clues every day. Discover what some of my online mentors taught me recently.  In this week's episode: Following people online and actually "studying them" are two very different things and one of these will really help your business grow. Social media copy, image, gifs, wardrobe, how a shot is set up, etc. are some of the things I study on a daily basis. Business lessons and life lessons are all around us all the time. Be open to them!...

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Three things social media accounts need to attract, compel and cove...

Jan 27, 2020

There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales. In this week's episode: Your social media profile (both on personal accounts and business accounts!) must have a current profile photo. Your profile does not have to include a professional headshot--but it needs to be professional enough. Lead with whatever you're known for and make sure the info. is current. Make s...

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Being transparent, authentic and sharing too much on social media

Jan 21, 2020

We're often told that it's important to be "transparent" and "authentic" online, but how much is too much to share on social media? We answer this and more on this episode of the Business Fabulous podcast. In this week's episode: Please stop paying attention to what others are doing on social media--it's crazy-making. Take a "social media cleanse" for a reality check to what's truly important. Look at how many minutes/hours you're spending on social media! (Your smartphone will t...

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Goals, gratitude, depression and Next Steps for fabulous online bus...

Jan 13, 2020

This episode will help you plan out your future business success through gratitude, goal setting, depression, and more. Get ready to take notes! In this week's episode: 65% of people set New Year's resolutions According to several research studies, most people abandon their New Year's resolutions by January 19 If you really want to achieve your personal and professional goals, you need to write them down (I give examples in the episode). I detail exactly how to easily map out everyth...

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Growing business online visibility, sales and impact with Instagram

Jan 06, 2020

When you understand the nuances of Instagram's four distinct parts, you can easily grow your online presence and impact there. In this week's episode: There are four distinct parts of Instagram: Feed, Live, Stories, IGTV. In order to get the analytics (to see what's working best for your audience) on all of your posts, you must have a business account. I detail how to do this in the episode. Instagram is a hashtag game! You can have up to 30 hashtags in any IG feed post. Any more tha...

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