How to "Charge Your Worth" in Coaching and Online Businesses

Online coaches are often advised, "charge your worth." find out what this means and how to actually do it.

 “Value is how somebody decides what it's worth. Value and price are two different things. Worth and price are two different things. What people pay for is value.

-Bonnie L. Frank 

In today’s episode I am discussing the common recommendation made by many business coaches: Charge Your Worth. What could be wrong with charging your worth? Nothing but what does that saying really mean? How do you know what your worth is and does it have anything to do with what you should charge for your products, programs and services? If you have ever wondered if you are charging the right price in your business,  this is the episode for you.  I discuss all the factors that go into making that decision. I help you understand not only the market but what makes customers want to buy from you. I also explain exactly what your customers want to see on your...

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Strategic Storytelling and How It Grows Your Online Business

Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

  • This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
  • You've got to "tell your story" when you market, whenever you sell.
  • Everyone likes to hear stories!
  • I mention the Calm app. I use it to fall asleep--it's really good!
  • You must ignite emotions in order to sell!
  • People act, click, purchase from emotions.
  • REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
  • People purchase from having their emotions ignited and their WANTS--not needs.
  • You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
  • You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
  • You've got to reach people (communicate with them) in ways...
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