Social media can be EXHAUSTING!

 “A lot of people hop on Social Media without ever thinking about what their goal is.”

-Bonnie L. Frank 

Social media is no longer a choice. In today's episode I share how to beat the exhaustion and overwhelm that comes with social media.

You may have heard that you need to "be everywhere" on social media--not true! But how do you know where to be on social media and how much time you should be spending on each platform? Should you spend time on Tik Tok, Facebook, Instagram, Clubhouse, Twitter, or Twitch? Where are your ideal clients hanging out? Should you use a social media scheduler?  

Listen in and get the answers to these questions as well as great tips and tricks to figure out where your audience is and how to make sure your posts are consistently seen by your target audience..

Show Notes 

In this episode I share how to stop letting social media overwhelm and exhaust you. 

  • What is OPO and why shouldn’t you listen to...
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Live Audio and Video Marketing Tips for Online Business Growth

Get easy and effective tips for live audio and video that I learned from producing over 4,000 livestream videos and 500 Clubhouse rooms.

 “Immediately give value to your audience. It doesn't matter if it's live or if it's not...you'd better get their attention within the first three seconds, or they're done." 

-Bonnie L. Frank

Although you may not choose to grow your business like I did (going live three to seven times a day, seven days a week), any amount of live audio and video is a fabulous way to build trust with your audience and position yourself as an authority in your field. Whether it's Clubhouse rooms, Facebook audio rooms, Twitter Spaces, Greenroom or anywhere else, there are so many places to connect with your audience--LIVE!

In this episode, I share how to connect with your audience, how to strategically plan before going live, as well as tips for repurposing all of your audio and video content. 

Show Notes 

In this episode I share my...

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What do you REALLY NEED to start a podcast?

Do you need a lot of tech and other things to start a podcast? Listen to episode 91 to find out exactly what you DO need.

 “ It doesn't matter how long your podcast is. Longer doesn't mean better and shorter doesn't mean better. Interview doesn't mean better, and solo doesn't mean better, either. You decide how you want to set it up, and you can always change it at any time.

-Bonnie L. Frank 

In today's episode I share what you REALLY NEED to start any podcast. If you're just starting a podcast, there are a few tools that you need to have. I share some of this information on Clubhouse, too, but you'll hear much more information in this episode. All of the podcasting tools I mention can be found here: bit.ly/bonniebiztools

Podcasting isn't hard but there is a lot that goes into it--lots of pieces to the podcast puzzle. In this episode, I share my favorite tools and some great advice that I got when I was just starting. The podcasting world is full of advice...

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Affiliate Marketing, Passive Income and More!

Affiliate marketing and other types of passive income are wonderful ways to increase your streams of revenue! Check out episode 90 for loads of ideas.

 “ Affiliate marketing means you have some sort of a relationship with a certain  person, product, program or service that you are talking about. ”

-Bonnie L. Frank 

In today's episode, I share an important part of being an entrepreneur: multiple streams of revenue. The pandemic was a big wake up call and people who had multiple income streams fared much better than people with just one. In this episode, I discuss affiliate marketing, how you can become an affiliate for companies and how you can have affiliate marketers help you sell your own product, program or service.

You don’t need to have a ton of followers on Twitter, Instagram, Facebook or any other platform to become an influencer or affiliate marketer. It’s really about finding products that you are passionate about and...

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Do businesses or social media platforms owe their customers ANYTHING?

If you don't agree with one of my episodes, it's probably this one. Are YOU OWED anything by businesses or social media platforms? Listen to episode 89 and find out.

“I'm just here in a sandbox. That's my point. It’s not my sandbox. I don't own the sandbox. Zuckerberg owns the sandbox or Dorsey owns the sandbox or Paul and Rohan and their investors own the sandbox. It's not me. I don't own any of those three sandboxes and yet, I can use all three of those sandboxes, and many others.  I can play in them as much as I want, every single day, 24/7, to my heart's content.. ”

-Bonnie L. Frank 

As an online entrepreneur, it is important to realize how apps and online platforms work and how to make them work for you. Over the last seven years, I have beta tested dozens of apps and I've monetized all of them. (I monetized Clubhouse in five days.)

So why do online business owners complain about social media? 

Show Notes 

In this episode, I share...

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You DON'T want social media followers!

It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.

 

 “When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar.

-Bonnie L. Frank 

In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you.  As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...

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Clubhouse mistakes that are costing you money

Small mistakes can make a huge difference on social media. Here are seven mistakes that are costing you money. 

 “Your bio, regardless of the social media platform that you're using, needs to speak to who you are, what you're about and what's in it for other people, right off the bat. You've got to be clear. Otherwise people are going to look at your profile, and then they're going to leave because they have no idea who you are, what you're about, or if they should connect with you.”

-Bonnie L. Frank 

In today's episode I share some common mistakes I see bright entrepreneurs making on Clubhouse. I see these mistakes all the time and they could be costing real money. If you have been following me for any length of time, you know that I have been hosting rooms in the new audio-only app called Clubhouse. This is a new platform and a great way for digital marketers, online businesses and solopreneurs to find their ideal clients. Paying clients. However, there...

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5 tips tp improve your social media

These five things are crucial for every social media platform!

 “Branding is about much more than the fonts that you choose, your branded colors, or if you have a logo. Branding is much more than that. Branding is literally what people say about you when you're not around. .”

-Bonnie L. Frank 

In today's episode I share 5 tips to improve your social media. Social media is probably your best marketing tool for your online business. If your business is online then you need to make sure your social media is working for you. These 5 tips will help you grow your business and avoid many of the mistakes business coaches, first time entrepreneurs and digital marketers make online. These simple tips will help you with branding and help your audience connect with your message. I share what your audience expects of you online. How you show up for your audience really affects how they engage with your posts.  It is so important to be consistent. In order to really be...

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Clearing up Clubhouse misconceptions

After a brief hiatus from the podcast (explained in the intro), I am back at it and episode 75 clears up misconceptions about the hottest app in town--Clubhouse!

I've used this app to grow my online following by many thousands, my podcast  downloads have doubled and my business has grown by leaps and bounds. Get all the details below!

  • Welcome back to the podcast! (I'm back after a brief hiatus from the podcast to collect data for my presentation on Clubhouse at Podfest Global Summit.)
  • You'll hear about some if this presentation in the episode.
  • Holy moly, my list has increased by 600, my Instagram increased by over 44% and another social media account by 1,012% allll because of Clubhouse!
  • The mission of Clubhouse is to have deep and meaningful conversations with people from diverse backgrounds and perspectives.
  • People are doing really cool things on Clubhouse like plays, musicals, concerts, game shows, all sorts of things!
  • You'll get much more out of your experience on...
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5 Things that will never make the difference in your online business and the #1 thing that entrepreneurs get wrong

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

  • Entrepreneurs and online business owners often worry about the wrong the wrong things.
  • The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
  • Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
  • Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
  • You cannot have a bunch of ICAs.
  • It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
  • When you attract outliers, it's because your communication has been inconsistent.
  • ...
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