How to "Charge Your Worth" in Coaching and Online Businesses

Online coaches are often advised, "charge your worth." find out what this means and how to actually do it.

 “Value is how somebody decides what it's worth. Value and price are two different things. Worth and price are two different things. What people pay for is value.

-Bonnie L. Frank 

In today’s episode I am discussing the common recommendation made by many business coaches: Charge Your Worth. What could be wrong with charging your worth? Nothing but what does that saying really mean? How do you know what your worth is and does it have anything to do with what you should charge for your products, programs and services? If you have ever wondered if you are charging the right price in your business,  this is the episode for you.  I discuss all the factors that go into making that decision. I help you understand not only the market but what makes customers want to buy from you. I also explain exactly what your customers want to see on your...

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Bonnie, how do you ever sell anything if you don't make sales calls? (part 2)

This is part 2 to the question, "Bonnie, how do you ever sell anything without making any sales calls?" The answer to this question took up two episodes! Episode 82 is part two of the answer.

"Once again, what I'm doing should be selling for me. I shouldn't have to go to great lengths to get people to buy things from me.  If you have to jump through hoops yourself to get people to buy your things. That is just too much trouble.

-Bonnie L. Frank 

Today’s episode is a continuation of Episode 81. If you haven’t listened to that episode, go back and listen because you'll hear why I really don’t like sales calls. In this episode, I explain how what you are doing online should sell for you. I explain the best marketing practices to get prospective clients on your email list or to your website.. You can use all the other online platforms such as Clubhouse, Facebook, Twitter and your podcast to make connections. I also explain the three things people need...

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Bonnie, how do you ever sell anything if you don't make sales calls? (part 1)

I get asked this question a lot, "Bonnie, how do you ever sell anything without making any sales calls?" The answer to this question took up two episodes! Episode 81 is part one of the answer.

“Well, people never like to be sold to, I certainly don't like to be sold to. So, I don't do sales calls. People don't like them.”

-Bonnie L. Frank 

Today's episode was inspired from a question a gentleman asked in a Facebook group. He asked, “How do you ever sell anything if you don’t do sales calls?” Well, I get asked this question quite a lot because the way I do sales is so different from the way many people do sales. Seven years ago, when I was starting my business from scratch,  I had a tough time and interviewed 25 different coaches to possibly hire one myself in the future. You'll hear me explain what that was like and how it directly shaped my view on sales.

Today, as a business coach, I offer three types of calls. A business strategy call and...

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Excuses, Rabbit Holes, and Resistance and WHY your online course or program won't sell

It's simple...but not easy. Your business isn't growing the way you'd like, you're not making the sales you want and here's the reason.

In this week's episode:

  • It's not that hard to create an online course or program, but what IS difficult is the marketing so it actually sells!
  • You must have the correct messaging for your audience.
  • You've got to know WHAT to say to them!
  • It's not you, it's not your product, program or service...it's the communication.
  • You must have the correct messaging and marketing for that particular course or program in order for that course or program to sell.
  • When there is a breakdown in your online communication, the sales stop...or never begin.
  • You very likely have a pretty good idea of who your audience is, but if you can't effectively communicate with them, the sales won't happen.
  • NO ONE is a "born salesperson."
  • Grab one of FIVE SPOTS LEFT for some free coaching inside my Facebook group.
  • I'm giving away 16K in group coaching! Get all the details in the...
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Easily Increasing Online Sales During Tough Times

You may be surprised by what you hear in today's episode--and it's exactly what to do to increase your online sales NOW.

Mentioned in this episode:

  • Use the promo code "Bonnie" when you sign up for Libsyn and receive at least one month of hosting free!

In this week's episode:

  • After analyzing the online landscape as a consumer and a producer since the start of Covid-19 (March 2020), I have noticed several trends in terms of what is working right now in online sales.
  • "Producer" means someone who is selling products, programs, or services.
  • "Consumer" means the person buying.
  • It is 100% appropriate to sell anything at anytime you want to; however, if you do not feel comfortable about sales at a particular time, you will likely not experience the level of sales you'd like.
  • Your "list" typically means people who have already signed up to receive emails from you--they are on your email list.
  • If you click on the blue button at this link and enter your email...
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How you and your customers can control your social media feeds and sales

In just five minutes, you will learn exactly what to do to make sure your social media posts aren't buried amidst political ads and posts of your competitors.

In this week's episode:

  • Your social media feeds (and those of your customers!) are likely starting to get filled with political ads and ads from your competitors.
  • This means that your posts are being buried by all of these other posts right now and not being seen!
  • In just five minutes, learn exactly what you can do to gain control over your social media feeds.
  • You can relay this information to your customers so they can get all of your valuable content!

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online...

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Imposter Syndrome, FOMO, and growing an online business

Every entrepreneur suffers from imposter syndrome and FOMO more than once. Discover what you can do about it in episode 60 of Business Fabulous.

  • All entrepreneurs suffer from Imposter Syndrome and FOMO--more than once during the lifetime of their businesses. 
  • I explain Imposter Syndrome and FOMO in the episode.
  • Everyone begins somewhere and the most successful people did not get where they are now immediately or without failure.
  • I discuss my own struggles with Imposter Syndrome and FOMO during the episode.
  • I give examples of what you can do to successfully deal with both Imposter Syndrome and FOMO.

Mentioned in the episode:

  • My entire business is built on Kajabi. If you'd like to get a tour of the back end of my website and how I run everything on this amazing all-in-one platform, reach out to me and let me know! Email me: [email protected] or leave me a message on Facebook Messenger if we're Facebook friends!
  • You CAN do it! I'm here to help you with free...
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Why being less visible may actually grow your online business

This episode was recorded during many of the Black Lives Matter protests and during the Covid-19 pandemic. It highlights how both personal and environmental events and experiences can affect you and what you can do to help yourself in the process.

Mentioned in this episode:

  • Sometimes I'm less visible online because I simply get tired of all of the posting and creating and selfie-taking.
  • But during other times, it the environment or certain events I experience that cause me to withdraw and become less visible.
  • The Covid pandemic and protests and riots and deaths are some of the reasons I've been less visible.
  • I cannot pay attention to the death stats from Covid because it affects me too much.
  • I'm an empath and empaths FEEL EVERYTHING.
  • I need to practice MUCH more self care right now so that I can rest the way I need to and grow my business the way I want to.
  • I had to learn the importance of self care the hard way. (I almost died.)

Are you on the list??

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Aren't sure what to say or do on social media right now?

It is a very confusing and ever-changing world right now and many people are looking for guidance on how to navigate social media. This episode is my ideas and opinions.

This episode was taken from a live broadcast on Facebook that was simulcasted (broadcasted in multiple places at the same time) in five different places and immediately received loads of views organically and was watched lives in multiple countries.

In this week's episode:

  • It's completely understandable (and normal) if you're unsure about what to do or say on social media right now. Be gentle with yourself. 
  • There are many perspectives all over social media right now in terms of social justice, Black Lives Matter, race relations, and more.
  • There's a lot of live broadcasts right now, too.
  • People online are choosing to do many different things right now, and it can be confusing as to what YOU should be doing.
  • Some people are exploiting the movement and hashtag #blacklivesmatter to sell more of their own...
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Are you wasting your time on Facebook, Instagram. Twitter or LinkedIn?

Not all social media platforms are created equal and it's important to understand which ones are right for your brand and your business. This week's episode comes from a live broadcast that I did on my Facebook profile and on one of my Instagram business accounts.

In this week's episode:

  • I referred to this report from Sprout Social in this episode.
  • The report above details where brands are planning on spending their time and social media dollars vs where consumers are planning to spend their time and dollars on social media.
  • Facebook STILL wins. Every time.
  • LinkedIn is "B ---> B" (Business to Business)
  • The fastest way to find out what's going on in the world is Twitter.
  • The fastest way to gain the attention of a brand is to shout them out (particularly in a complaint) on Twitter.
  • The fastest way to gain the attention of an influencer or a brand on Instagram is to shout them out on your instastories.
  • LinkedIn is a fabulous way to connect with other business owners and find joint...
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