Why being less visible may actually grow your online business

This episode was recorded during many of the Black Lives Matter protests and during the Covid-19 pandemic. It highlights how both personal and environmental events and experiences can affect you and what you can do to help yourself in the process.

Mentioned in this episode:

  • Sometimes I'm less visible online because I simply get tired of all of the posting and creating and selfie-taking.
  • But during other times, it the environment or certain events I experience that cause me to withdraw and become less visible.
  • The Covid pandemic and protests and riots and deaths are some of the reasons I've been less visible.
  • I cannot pay attention to the death stats from Covid because it affects me too much.
  • I'm an empath and empaths FEEL EVERYTHING.
  • I need to practice MUCH more self care right now so that I can rest the way I need to and grow my business the way I want to.
  • I had to learn the importance of self care the hard way. (I almost died.)

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Aren't sure what to say or do on social media right now?

It is a very confusing and ever-changing world right now and many people are looking for guidance on how to navigate social media. This episode is my ideas and opinions.

This episode was taken from a live broadcast on Facebook that was simulcasted (broadcasted in multiple places at the same time) in five different places and immediately received loads of views organically and was watched lives in multiple countries.

In this week's episode:

  • It's completely understandable (and normal) if you're unsure about what to do or say on social media right now. Be gentle with yourself. 
  • There are many perspectives all over social media right now in terms of social justice, Black Lives Matter, race relations, and more.
  • There's a lot of live broadcasts right now, too.
  • People online are choosing to do many different things right now, and it can be confusing as to what YOU should be doing.
  • Some people are exploiting the movement and hashtag #blacklivesmatter to sell more of their own...
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Are you wasting your time on Facebook, Instagram. Twitter or LinkedIn?

Not all social media platforms are created equal and it's important to understand which ones are right for your brand and your business. This week's episode comes from a live broadcast that I did on my Facebook profile and on one of my Instagram business accounts.

In this week's episode:

  • I referred to this report from Sprout Social in this episode.
  • The report above details where brands are planning on spending their time and social media dollars vs where consumers are planning to spend their time and dollars on social media.
  • Facebook STILL wins. Every time.
  • LinkedIn is "B ---> B" (Business to Business)
  • The fastest way to find out what's going on in the world is Twitter.
  • The fastest way to gain the attention of a brand is to shout them out (particularly in a complaint) on Twitter.
  • The fastest way to gain the attention of an influencer or a brand on Instagram is to shout them out on your instastories.
  • LinkedIn is a fabulous way to connect with other business owners and find joint...
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Eight quick and easy self care strategies to increase your health and grow your business

Self care doesn't have to take a long time at all; in fact, each of these eight quick and easy self care strategies takes under three minutes--and most only take a couple of seconds!

 In this week's episode:

  • Each of the eight self care strategies I mention are ones I do each day--and ALL of them can be accomplished in three minutes or less!
  • My morning coffee has one tablespoon of collagen in it and my hair, skin and nails have never  better 
  • I try to half my body weight in ounces of water a day (This is explained further in the episode).
  • Vitamin C helps keep the colds away and I take about 1500 mg daily and one of the ways I get it is like candy.
  • Because apple cider vinegar tastes so awful to drink, I get the benefits from two apple cider vinegar gummies or capsules each day.
  • I've written in my gratitude journal every day for over 500 days in a row. Each entry takes about three minutes and I detail how I do this in the episode.
  • I try to move every day. Just. Move....
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Two strategies that increase organic reach on social media

These two strategies are the most crucial to reach more of your target audience organically on social media.

 In this week's episode:

  • Now, more than ever before is the time to KNOW and SERVE your audience!
  • People buy FROM you because OF you!    ~ Bonnie L Frank
  • Give your audience what they want.
  • I detail five types of social media posts in the episode.
  • The 80/20 rule (detailed in the episode) is key to reaching your target audience online and having them engage with your content.
  • The 80/20 rule builds your know, like, and trust factor with your audience.
  • 80% of my social media content includes inspiration, motivation, healthy recipes, self care, gratitude journal writing, morning routine, books I'm reading, etc.

Mentioned in this episode:

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much...

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Increasing online sales during a pandemic without being salesy in your business

It is always acceptable for you to grow your business as long as you follow these four steps.

In this week's episode:

  • It is completely okay and perfectly acceptable to grow your business right now.
  • It is completely okay and perfectly acceptable to take care of yourself, your family and pay your bills right now. 
  • There is never a reason for you to ever feel guilty about doing the things I just mentioned. NEVER.
  • I detail the four simple steps to grow your business and increasing online sales in the episode.

Mentioned in this episode:

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here!...

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Personal and professional success leaves clues for entrepreneurs and online businesses

Personal and professional success will leave clues every day. Discover what some of my online mentors taught me recently. 

In this week's episode:

  • Following people online and actually "studying them" are two very different things and one of these will really help your business grow.
  • Social media copy, image, gifs, wardrobe, how a shot is set up, etc. are some of the things I study on a daily basis.
  • Business lessons and life lessons are all around us all the time. Be open to them!
  • Athletes, business people, children, and artists are some of the people I study online as well as their branding.
  • Athletes are great people for entrepreneurs to study because of their incredible work ethic, their mindset and their success and failure journeys.
  • I detail how Gary Vee's branding is always on point and provide examples.
  • Successful entrepreneurs "sell without selling" by letting their audience in on their life and by being themselves.
  • People buy from you because OF you.
  • The more you are...
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Three things social media accounts need to attract, compel and covert followers and increase online business sales

There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales.

In this week's episode:

  • Your social media profile (both on personal accounts and business accounts!) must have a current profile photo.
  • Your profile does not have to include a professional headshot--but it needs to be professional enough.
  • Lead with whatever you're known for and make sure the info. is current.
  • Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants.
  • To identify your target audience, feel free to reach out with a DM on social media or email me at [email protected].
  • You must know your Ideal Client Avatar in order to know your target audience.
  • The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content.
  • Poll your audience in a Facebook post or Facebook...
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Looking back on 2019: Lessons in Scaling an Online Business, Sales, and Empowerment

2019 was a year of many first for me and some very hard lessons about scaling my online business, sales, and empowerment.

In this week's episode:

  • The past year was the first year I'd ever lived on my own and learned a lot about tax write-offs.
  • I attended and spoke at more conferences in 2019 than ever before.
  • I'm speaking on social media at Podfest 2020.
  • I'm speaking on podcasting at MDMC 2020.
  • I launched two different podcasts this year, Business Fabulous and Work Your Podcast.
  • I also launched my Business Fabulous brand and Business Fabulous Facebook group.
  • I learned a lot about scaling a business, hiring (and firing) a team this year and about operating in my Zone of Genius for optimal success (lots of details in the episode).

Mentioned in this episode:

 This week's challenge:

Looking back on your year and reflecting on the things you've accomplished is...

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Maximizing your social media posts and platforms to increase online sales

Social media is no longer an option for businesses today. You must have a strong online presence in order to have a successful business. In this week's episode, I provide easy ways to do that.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode: 

  • Business Fabulous podcast topics = Social media, marketing, and increasing online visibility to grow your business
  • Work Your podcast topics = the intersection of podcasting. We choose a different topic each week and discuss it fro those two points of view.
  • Business...
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