Live Audio and Video Marketing Tips for Online Business Growth

Get easy and effective tips for live audio and video that I learned from producing over 4,000 livestream videos and 500 Clubhouse rooms.

 “Immediately give value to your audience. It doesn't matter if it's live or if it's not...you'd better get their attention within the first three seconds, or they're done." 

-Bonnie L. Frank

Although you may not choose to grow your business like I did (going live three to seven times a day, seven days a week), any amount of live audio and video is a fabulous way to build trust with your audience and position yourself as an authority in your field. Whether it's Clubhouse rooms, Facebook audio rooms, Twitter Spaces, Greenroom or anywhere else, there are so many places to connect with your audience--LIVE!

In this episode, I share how to connect with your audience, how to strategically plan before going live, as well as tips for repurposing all of your audio and video content. 

Show Notes 

In this episode I share my...

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You DON'T want social media followers!

It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.

 

 “When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar.

-Bonnie L. Frank 

In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you.  As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...

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How to reach your online audience so they can really hear your message

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

  • The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
  • You want to be a "scroll stopper!"
  • How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
  • You must know your target audience and it's NOT everyone anywhere.
  • Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
  • Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
  • You must know your ICA (Ideal Client Avatar before you can know your target audience.
  • Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...
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