Live Audio and Video Marketing Tips for Online Business Growth

Get easy and effective tips for live audio and video that I learned from producing over 4,000 livestream videos and 500 Clubhouse rooms.

 “Immediately give value to your audience. It doesn't matter if it's live or if it's not...you'd better get their attention within the first three seconds, or they're done." 

-Bonnie L. Frank

Although you may not choose to grow your business like I did (going live three to seven times a day, seven days a week), any amount of live audio and video is a fabulous way to build trust with your audience and position yourself as an authority in your field. Whether it's Clubhouse rooms, Facebook audio rooms, Twitter Spaces, Greenroom or anywhere else, there are so many places to connect with your audience--LIVE!

In this episode, I share how to connect with your audience, how to strategically plan before going live, as well as tips for repurposing all of your audio and video content. 

Show Notes 

In this episode I share my...

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What do you REALLY NEED to start a podcast?

Do you need a lot of tech and other things to start a podcast? Listen to episode 91 to find out exactly what you DO need.

 “ It doesn't matter how long your podcast is. Longer doesn't mean better and shorter doesn't mean better. Interview doesn't mean better, and solo doesn't mean better, either. You decide how you want to set it up, and you can always change it at any time.

-Bonnie L. Frank 

In today's episode I share what you REALLY NEED to start any podcast. If you're just starting a podcast, there are a few tools that you need to have. I share some of this information on Clubhouse, too, but you'll hear much more information in this episode. All of the podcasting tools I mention can be found here: bit.ly/bonniebiztools

Podcasting isn't hard but there is a lot that goes into it--lots of pieces to the podcast puzzle. In this episode, I share my favorite tools and some great advice that I got when I was just starting. The podcasting world is full of advice...

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Affiliate Marketing, Passive Income and More!

Affiliate marketing and other types of passive income are wonderful ways to increase your streams of revenue! Check out episode 90 for loads of ideas.

 “ Affiliate marketing means you have some sort of a relationship with a certain  person, product, program or service that you are talking about. ”

-Bonnie L. Frank 

In today's episode, I share an important part of being an entrepreneur: multiple streams of revenue. The pandemic was a big wake up call and people who had multiple income streams fared much better than people with just one. In this episode, I discuss affiliate marketing, how you can become an affiliate for companies and how you can have affiliate marketers help you sell your own product, program or service.

You don’t need to have a ton of followers on Twitter, Instagram, Facebook or any other platform to become an influencer or affiliate marketer. It’s really about finding products that you are passionate about and...

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Do businesses or social media platforms owe their customers ANYTHING?

If you don't agree with one of my episodes, it's probably this one. Are YOU OWED anything by businesses or social media platforms? Listen to episode 89 and find out.

“I'm just here in a sandbox. That's my point. It’s not my sandbox. I don't own the sandbox. Zuckerberg owns the sandbox or Dorsey owns the sandbox or Paul and Rohan and their investors own the sandbox. It's not me. I don't own any of those three sandboxes and yet, I can use all three of those sandboxes, and many others.  I can play in them as much as I want, every single day, 24/7, to my heart's content.. ”

-Bonnie L. Frank 

As an online entrepreneur, it is important to realize how apps and online platforms work and how to make them work for you. Over the last seven years, I have beta tested dozens of apps and I've monetized all of them. (I monetized Clubhouse in five days.)

So why do online business owners complain about social media? 

Show Notes 

In this episode, I share...

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You DON'T want social media followers!

It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.

 

 “When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar.

-Bonnie L. Frank 

In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you.  As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...

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When smart people do stupid things on social media

We all do it. Give yourself a break, and here are some other helpful strategies.

In this week's episode:

  • Even though I still can't notice a foul most of the time, I love watching basketball. You'll hear why in the episode.
  • I didn't allow myself to watch any basketball games for almost three years.
  • This was a very stupid move on my part...I explain why I did it in the episode.
  • I watched basketball highlights for over an hour the other day for the first time in a long time.
  • But I wasn't ready to do it before...
  • I provide strategies on what to do personally and professionally when you do stupid things on social media in the episode.
  • Most of your social media posts are NOT being seen right now. Grab a spot in my social media series here.

Mentioned in the episode:

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Get on the wait list for the Business Fabulous Social Media Cafe and gain access to...

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