You DON'T want social media followers!

It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.

 

 “When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar.

-Bonnie L. Frank 

In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you.  As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...

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5 tips tp improve your social media

These five things are crucial for every social media platform!

 “Branding is about much more than the fonts that you choose, your branded colors, or if you have a logo. Branding is much more than that. Branding is literally what people say about you when you're not around. .”

-Bonnie L. Frank 

In today's episode I share 5 tips to improve your social media. Social media is probably your best marketing tool for your online business. If your business is online then you need to make sure your social media is working for you. These 5 tips will help you grow your business and avoid many of the mistakes business coaches, first time entrepreneurs and digital marketers make online. These simple tips will help you with branding and help your audience connect with your message. I share what your audience expects of you online. How you show up for your audience really affects how they engage with your posts.  It is so important to be consistent. In order to really be...

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LinkedIn vs. Facebook for Online Business Growth (part 2)

Continuing with the discussion of which social media platform is better for business growth, we look at four additional considerations when comparing LinkedIn and Facebook.

 In this week's episode:

  • Episode 69 (the one before this) is part one of this topic! Please be sure to listen to that episode first, because it covers three ways to look at Facebook and LinkedIn for your business.
  • This episode discusses three additional parts, more on hashtags and how to figure out which platform is better for YOU and YOUR business.
  • Hashtags can be used on both platforms, and they're brand new on Facebook, so the hashtag numbers won't be nearly as high as on Twitter or Instagram because they are so new; however, you will see how many accounts are using these hashtags at the moment on each platform by plugging in any hashtag in each platform's search. (I give data on #businessgrowth on each platform.)
  • LinkedIn has about 675 million monthly users, Instagram currently has one billion...
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Social media strategies that work to increase listens, views, likes and shares

Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

  • The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
  • The actual location doesn't matter--as long as it's where your people are!
  • You must know the demographics of your audience on and off of social media.
  • Google "social media demographics 2020" for this year's general demographics on each social media platform.
  • Look at social media metrics on each of your social media platforms to determine your exact demographics there.
  • I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
  • Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
  • I...
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More ways to boost engagement on Facebook live broadcasts

Adding to the engagement strategies for live broadcasts from episode 53, I provide even more strategies and give loads of engagement examples from my own life.

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Your title MUST be compelling!
  • You need to draw your audience in.
  • Use hashtags EVERYWHERE (on every platform) on social media. (I provide the number of hashtags to use on specific platforms in the episode.)
  • You should be using relevant hashtags as well as uniquely branded hashtags
  • Try the AMI Headline Analyzer to see if your titles/headlines are using strong marketing and/or emotive words.
  • You cannot own a hashtag, but you can dominate them.
  • On Instagram, you should be using a variety of growth and content hashtags.
  • You need to...
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Boosting engagement on Facebook live broadcasts

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
  • It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
  • I used Streamyard for this (and many) of my live broadcasts.
  • You're not as visible online as you think you are--don't assume that your audience knows what you're up to
  • Behind the Scenes (#BTS) is a great way to let people know (I give loads...
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