LinkedIn vs. Facebook for Online Business Growth (part 2)

Continuing with the discussion of which social media platform is better for business growth, we look at four additional considerations when comparing LinkedIn and Facebook.

 In this week's episode:

  • Episode 69 (the one before this) is part one of this topic! Please be sure to listen to that episode first, because it covers three ways to look at Facebook and LinkedIn for your business.
  • This episode discusses three additional parts, more on hashtags and how to figure out which platform is better for YOU and YOUR business.
  • Hashtags can be used on both platforms, and they're brand new on Facebook, so the hashtag numbers won't be nearly as high as on Twitter or Instagram because they are so new; however, you will see how many accounts are using these hashtags at the moment on each platform by plugging in any hashtag in each platform's search. (I give data on #businessgrowth on each platform.)
  • LinkedIn has about 675 million monthly users, Instagram currently has one billion...
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Social media strategies that work to increase listens, views, likes and shares

Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

  • The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
  • The actual location doesn't matter--as long as it's where your people are!
  • You must know the demographics of your audience on and off of social media.
  • Google "social media demographics 2020" for this year's general demographics on each social media platform.
  • Look at social media metrics on each of your social media platforms to determine your exact demographics there.
  • I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
  • Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
  • I...
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More ways to boost engagement on Facebook live broadcasts

Adding to the engagement strategies for live broadcasts from episode 53, I provide even more strategies and give loads of engagement examples from my own life.

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Your title MUST be compelling!
  • You need to draw your audience in.
  • Use hashtags EVERYWHERE (on every platform) on social media. (I provide the number of hashtags to use on specific platforms in the episode.)
  • You should be using relevant hashtags as well as uniquely branded hashtags
  • Try the AMI Headline Analyzer to see if your titles/headlines are using strong marketing and/or emotive words.
  • You cannot own a hashtag, but you can dominate them.
  • On Instagram, you should be using a variety of growth and content hashtags.
  • You need to...
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Boosting engagement on Facebook live broadcasts

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
  • It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
  • I used Streamyard for this (and many) of my live broadcasts.
  • You're not as visible online as you think you are--don't assume that your audience knows what you're up to
  • Behind the Scenes (#BTS) is a great way to let people know (I give loads...
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