Social media strategies that work to increase listens, views, likes and shares

Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

  • The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
  • The actual location doesn't matter--as long as it's where your people are!
  • You must know the demographics of your audience on and off of social media.
  • Google "social media demographics 2020" for this year's general demographics on each social media platform.
  • Look at social media metrics on each of your social media platforms to determine your exact demographics there.
  • I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
  • Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
  • I...
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More ways to boost engagement on Facebook live broadcasts

Adding to the engagement strategies for live broadcasts from episode 53, I provide even more strategies and give loads of engagement examples from my own life.

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Your title MUST be compelling!
  • You need to draw your audience in.
  • Use hashtags EVERYWHERE (on every platform) on social media. (I provide the number of hashtags to use on specific platforms in the episode.)
  • You should be using relevant hashtags as well as uniquely branded hashtags
  • Try the AMI Headline Analyzer to see if your titles/headlines are using strong marketing and/or emotive words.
  • You cannot own a hashtag, but you can dominate them.
  • On Instagram, you should be using a variety of growth and content hashtags.
  • You need to...
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Boosting engagement on Facebook live broadcasts

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
  • It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
  • I used Streamyard for this (and many) of my live broadcasts.
  • You're not as visible online as you think you are--don't assume that your audience knows what you're up to
  • Behind the Scenes (#BTS) is a great way to let people know (I give loads...
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5 easy ways to boost engagement on live broadcasts

Going live is easy, but you've got to do more than that to get folks to watch, listen, and engage with you!

In this week's episode:

  • I started livestreaming on July 3, 2015, and I went live every day, 3-7 times a day, seven days a week. All I had was my phone and my Apple ear buds as a mic.
  • I started landing paid clients six days later.
  • After a year and a half of making money livestreaming, I bought a pro mic and some pro lighting.  Total spent: $150.00
  • Years ago, you could go live and loads and loads of people would pile in to watch you because livestreaming was new.
  • Now things are different.
  • I detail several things that will easily boost your engagement on live broadcasts including having a compelling title with action words, scheduling your live ahead of time and promoting it via your email list and social media.
  • Please remember that a live broadcast is NOT a webinar! Engage with your audience! (I give great examples on how to do this in the episode)

Mentioned in this...

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Many ways to increase online visibility and grow your business on Facebook

With about 2.5 billion active daily users, Facebook is the most used social media platform available today. If you have a business, it's likely that your customers (or those buying things for them) are on Facebook. Starting off our social media series, this episode is all about Facebook and the many ways you can increase your online visibility there.

In this week's episode:

  • Everything on Facebook begins with your personal account, also known as your "profile.
  • "Friending" people strategically on Facebook allows you to be tagged and tag them in posts on Facebook, easily connect via Messenger and more. 
  • Your business account on Facebook is referred to as your "page."
  • Social media platforms are being abused and utilized as dating apps--do NOT do this!
  • You can post whatever you want on Facebook as long as it doesn't violate the platform's terms of service, but I suggest that everything you post be "brand-friendly." 
  • Your profile and page photos should be different.
  • You can...
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Online friends are the BEST and Over-editing my podcast

This episode of the Business Fabulous podcast was taken from a live broadcast. In it, I detail what two online friends (one whom I've never met in person), did for me and how overediting my podcast is a metaphor for life. 

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

This week's CHALLENGE: 

Think about an event or situation in your life where you are over-editing. Maybe it's a blog post that you keep tweaking, a graphic you've been redoing over and over, or a project that you keep scrapping and restarting. Follow through, finish it, and move on.

Are you ready for more business success?  Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher....

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25 Ways to repurpose one podcast episode for more subscribers, increased downloads, and greater social media reach

In this episode of the Business Fabulous podcast, I describe 25 different ways to repurpose one podcast episode and increase subscribers, downloads and social media reach.

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

Mentioned in this episode:

Restream.io

Crowdcast

Wirecast

Ecamm Live

Streamyard

Canva

Wavve

Headliner

In this weeks' episode:

  • Livestreaming (creating a live video broadcast) your podcast allows you many different ways to repurpose your podcast episode--or any content.
  • Your audience really will want to see your tech, your podcasting set up and a behind-the-scenes look at how you do what you do.
  • You need to use third-party software (Restream.io, Crowdcast or Wirecast) when you simulcast to Facebook and anything else.
  • Do NOT go against Facebook's (or any platform) Terms of Service,
  • I'm a...
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Facebook Live from Your Desktop!

Facebook Live from Your Desktop!

 

Dreams do come true! Facebook has started rolling out the ability to broadcast on Facebook Live via desktop!

For many months, we've been able to livestream on the Facebook platform through our profiles and pages, but we needed to our mobile devices (phones, iPads, etc.) to do it.

Or we could go live on our desktop by also using OBS (free) or Wirecast (not free). For me, that was less-than-stellar...too much trouble. Not a one-click process.

No More!

Now you will have a one-click process! Well, you may need to wait a bit... 

When Facebook "rolls out" features, they don't tend to show rhyme or reason for how they roll things out. In the past, we've all just used the "wait and see if it's there yet" approach. (One day we all wake up and, magically, whatever we're waiting for on Facebook appears.)

And, just like I said, I took a nap today and when I awoke...I had the ability to broadcast on Facebook Live from my desktop via my page!

This...

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HAS LIVESTREAMING CHANGED THE SOCIAL MEDIA WORLD?

HAS LIVESTREAMING CHANGED THE SOCIAL MEDIA WORLD?

(As seen first in June issue of iBlog Magazine)

The answer is a resounding YES! Livestreaming has absolutely changed the social media landscape for brands as well as small business and individual broadcasters.

Livestreaming (live broadcasting) has been around for years, (remember Ustream?) but it has gotten miles of traction, loads of press and many tens of thousands of participants within the past year; particularly since March 26, 2015 when Periscope came on the scene.

Meerkat, the first Livestreaming app to appear in 2015, was actually launched three weeks prior to Periscope, but Periscope was very quickly acquired by Twitter…then Facebook Live was launched, and for now, the rest is history.

Regardless of the livestreaming platform you use and how often you use it, live broadcasting appears to be here to stay; in fact, my business was built on Periscope and at one time 100% of my clients came from seeing my Periscope...

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WHAT'S ALL THIS TALK ABOUT LIVESTREAMING?

(As seen in APRIL 2016 iBlog Magazine)

If you haven't added live viedo (livestreaming...live broadcasting...) to your social media marketing plsn, you are leaving money on the table!

Live video is the hottest and fastest-growing way to reach your audience and there are more and more platforms to utilize every day! Read on....

You may have heard a lot about livestreaming (broadcasting live) in the past few months, and with good reason. Livestreaming is the fastest-growing medium out there right now and people from all over the world are connecting 24/7 on these interactive, real-time social media platforms both personally and professionally in meaningful ways. Although I’m also active on more traditional social media platforms like Twitter, Facebook and LinkedIn, my business has been built off livestreaming, specifically Periscope, Blab and MeVee.

What is livestreaming and why are people flocking to it?

Livestreaming is live broadcasting and broadcasters and viewers from all...

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