How to reach your online audience so they can really hear your message

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

  • The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
  • You want to be a "scroll stopper!"
  • How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
  • You must know your target audience and it's NOT everyone anywhere.
  • Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
  • Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
  • You must know your ICA (Ideal Client Avatar before you can know your target audience.
  • Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...
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LinkedIn vs. Facebook for Online Business Growth (part 2)

Continuing with the discussion of which social media platform is better for business growth, we look at four additional considerations when comparing LinkedIn and Facebook.

 In this week's episode:

  • Episode 69 (the one before this) is part one of this topic! Please be sure to listen to that episode first, because it covers three ways to look at Facebook and LinkedIn for your business.
  • This episode discusses three additional parts, more on hashtags and how to figure out which platform is better for YOU and YOUR business.
  • Hashtags can be used on both platforms, and they're brand new on Facebook, so the hashtag numbers won't be nearly as high as on Twitter or Instagram because they are so new; however, you will see how many accounts are using these hashtags at the moment on each platform by plugging in any hashtag in each platform's search. (I give data on #businessgrowth on each platform.)
  • LinkedIn has about 675 million monthly users, Instagram currently has one billion...
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This is the BEST social media platform

I'm often asked about the BESt social media platform. Here's part one of my answer.

 In this week's episode:

  • What IS the BEST social media platform?
  • What's your goal for social media?
  • Are you there to serve or to sell?
  • The purpose of social media is BEING SOCIAL!
  • You must be social on social media in order to be successful, personally or professionally.
  • 2.8 billion people are on Facebook.
  • Twitter is a great place to have conversations.
  • Instagram Reels are seen inside of Instagram stories.
  • Pinterest is the "forgotten cousin" of social media, as is Periscope. Don't forget these platforms! (Detailed info in the episode)
  • When you're thinking about "best," are you referring to engagement? Followers? Sales?
  • If you have a "SELL SELL SELL mindset" as you create social media posts, emails, livestreams, etc., you will not be nearly as successful as when you have the SERVE SERVE SERVE mindset. (Detailed examples in the episode)
  • The content you produce is for your audience and you need...
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Social media strategies that work to increase listens, views, likes and shares

Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

  • The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
  • The actual location doesn't matter--as long as it's where your people are!
  • You must know the demographics of your audience on and off of social media.
  • Google "social media demographics 2020" for this year's general demographics on each social media platform.
  • Look at social media metrics on each of your social media platforms to determine your exact demographics there.
  • I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
  • Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
  • I...
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Are you wasting your time on Facebook, Instagram. Twitter or LinkedIn?

Not all social media platforms are created equal and it's important to understand which ones are right for your brand and your business. This week's episode comes from a live broadcast that I did on my Facebook profile and on one of my Instagram business accounts.

In this week's episode:

  • I referred to this report from Sprout Social in this episode.
  • The report above details where brands are planning on spending their time and social media dollars vs where consumers are planning to spend their time and dollars on social media.
  • Facebook STILL wins. Every time.
  • LinkedIn is "B ---> B" (Business to Business)
  • The fastest way to find out what's going on in the world is Twitter.
  • The fastest way to gain the attention of a brand is to shout them out (particularly in a complaint) on Twitter.
  • The fastest way to gain the attention of an influencer or a brand on Instagram is to shout them out on your instastories.
  • LinkedIn is a fabulous way to connect with other business owners and find joint...
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Knowing what to post on social media is easy with these three things

Figuring out the right or best or most-effective-for-your-audience content to post on social media can be overwhelming! Here are three things that will make it easier for you.

In this week's episode:

  • Personal vs Business social media accounts and which one(s) you want as an entrepreneur
  • I explain how to easily change from one type of Instagram account to another type.
  • Evergreen content: What it is, loads of examples, and how much to post
  • Sales content and how much to post
  • Why storytelling is so important for your audience and where you should be telling stories--especially now!

This week's challenge:

Sign up for FREE social media help with me on the phone! Head over to bit.ly/talktobonnie and get the help you need to grow your business and/or your podcast!

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be ...

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Writing epic blog posts that have your target audience asking for more

I want you to be a "scroll stopper" (stopping other peoples' scrolls because they want to consume your content) with your blogs! After being a lifestyle blogger and influencer and reading thousands of blog posts over the years, I've noticed that some blogs miss out on key components. Want to know exactly what every epic blog post needs in order to have your audience clamoring for more? Keep reading!

Note: This topic was suggested by one of my valued listeners! YOU can always suggest podcast topics at any time--Send your suggestions to  [email protected] 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you...

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25 Ways to repurpose one podcast episode for more subscribers, increased downloads, and greater social media reach

In this episode of the Business Fabulous podcast, I describe 25 different ways to repurpose one podcast episode and increase subscribers, downloads and social media reach.

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

Mentioned in this episode:

Restream.io

Crowdcast

Wirecast

Ecamm Live

Streamyard

Canva

Wavve

Headliner

In this weeks' episode:

  • Livestreaming (creating a live video broadcast) your podcast allows you many different ways to repurpose your podcast episode--or any content.
  • Your audience really will want to see your tech, your podcasting set up and a behind-the-scenes look at how you do what you do.
  • You need to use third-party software (Restream.io, Crowdcast or Wirecast) when you simulcast to Facebook and anything else.
  • Do NOT go against Facebook's (or any platform) Terms of Service,
  • I'm a...
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5 ways to organically grow your online visibility, social media reach and impact: You don't need ads to grow your business!

In this episode, I detail five strategies you can use to organically grow your online visibility, social media reach, and impact. You don't need ads to grow your business!

Feel free to give me feedback on this or any episode at [email protected].

Organic Reach: You (the content creator) is not putting ad spend behind the content; You aren't paying for more people to be able to see and consume that content. When you post something on social media and that post is not an ad, it is getting organic reach--it is reaching an audience organically. 

Online Visibility: You are getting noticed, you're being remembered, you are top-of-mind in terms of what you do and what you have to offer...and when they're ready to pay for something that you do.

Impact: Having a strong effect on someone or something; Changing people's lives.

Marketing: Speaking to a specific audience (in the way that they can hear) to deliver a specific message for a specific purpose.

...

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Easily Increase Your Social Media Engagement

You can listen to a livestream of this content at http://bit.ly/easyengagement.

What is social media engagement? What does it mean, how in the world do you get it and how do you increase the amount you have now?

Social media engagement means that people are “talking” to you in some way on social media platforms. This can take the form of likes, comments, shares, retweets, emojis, actually hopping on someone’s livestream, etc. It’s a way for folks to acknowledge that they see/hear you, they like your message, they're reading your blog post, and they support (or don’t support depending on the comment) you. In short, it means that you’re visible to them and you are becoming top of mind!

How do you increase your engagement on social media?

If you don't have many people talking to you and thinking of YOU when they think of your industry, then you’re really not being remembered…you’re simply invisible online!

In this blog, I share...

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