Posting on social media is easy. Creating social media posts that consistently get engagement can be more difficult.
“You want people to engage, you want people to stop their scroll, that is your goal.
Your goal is to stop the scroll. ”
-Bonnie L. Frank
It really isn't difficult to post on social media...It's not the posting that is difficult but getting engagement from your audience. If you're new to social media, you might be wondering why some posts do well and others don't. What does your target audience want to see from you?
Social media really is for being social and that is something that digital marketers need to keep top of mind. They need to remember the 80/20 rule where you provide 80% valuable content and 20% of the posts include a call to action and possibly a mention of something you have for sale.
In this episode I discuss all the factors help get engagement for your social media posts
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