Posting on social media is easy. Creating social media posts that consistently get engagement can be more difficult.

 “You want people to engage, you want people to stop their scroll, that is your goal.

Your goal is to stop the scroll. ”

-Bonnie L. Frank

It really isn't difficult to post on social media...It's not the posting that is difficult but getting engagement from your audience. If you're new to social media, you might be wondering why some posts do well and others don't. What does your target audience want to see from you?

Social media really is for being social and that is something that digital marketers need to keep top of mind. They need to remember the 80/20 rule where you provide 80% valuable content and 20% of the posts include a call to action and possibly a mention of something you have for sale. 

Show Notes 

In this episode I discuss all the factors help get engagement for your social media posts

• What is the goal you are trying to...

I'm often asked about the BESt social media platform. Here's part one of my answer.

 In this week's episode:

• What IS the BEST social media platform?
• What's your goal for social media?
• Are you there to serve or to sell?
• The purpose of social media is BEING SOCIAL!
• You must be social on social media in order to be successful, personally or professionally.
• 2.8 billion people are on Facebook.
• Twitter is a great place to have conversations.
• Instagram Reels are seen inside of Instagram stories.
• Pinterest is the "forgotten cousin" of social media, as is Periscope. Don't forget these platforms! (Detailed info in the episode)
• When you're thinking about "best," are you referring to engagement? Followers? Sales?
• If you have a "SELL SELL SELL mindset" as you create social media posts, emails, livestreams, etc., you will not be nearly as successful as when you have the SERVE SERVE SERVE mindset. (Detailed examples in the episode)
• The content you produce is for your audience and you need...

Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.

 In this week's episode:

• You should put at least two hashtags on each social media post and on every social media platform.
• Instagram feed posts can have up to 30 hashtags.
• Use one uniquely branded hashtag and one relevant (topical) hashtag.
• You cannot own a hashtag, but you can dominate them.
• Put #businessfabulous in the search of Facebook, Twitter, LinkedIn, etc.
• It's really important to try new things like STORIES on Facebook and Instagram.
• Instagram users go to stories first!
• Check my these episodes for Instagram stories Info: here here here here 
• It's really important to test out your hashtags and try new ones and then test again!

Mentioned in this episode:

• Business Fabulous Social Media Cafe
• Business Fabulous Academy
• Link Tree

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to...

These two strategies are the most crucial to reach more of your target audience organically on social media.

 In this week's episode:

• Now, more than ever before is the time to KNOW and SERVE your audience!
• People buy FROM you because OF you!    ~ Bonnie L Frank
• Give your audience what they want.
• I detail five types of social media posts in the episode.
• The 80/20 rule (detailed in the episode) is key to reaching your target audience online and having them engage with your content.
• The 80/20 rule builds your know, like, and trust factor with your audience.
• 80% of my social media content includes inspiration, motivation, healthy recipes, self care, gratitude journal writing, morning routine, books I'm reading, etc.

Mentioned in this episode:

• Business Fabulous Social Media Cafe
  
  

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much...

Figuring out the right or best or most-effective-for-your-audience content to post on social media can be overwhelming! Here are three things that will make it easier for you.

In this week's episode:

• Personal vs Business social media accounts and which one(s) you want as an entrepreneur
• I explain how to easily change from one type of Instagram account to another type.
• Evergreen content: What it is, loads of examples, and how much to post
• Sales content and how much to post
• Why storytelling is so important for your audience and where you should be telling stories--especially now!

This week's challenge:

Sign up for FREE social media help with me on the phone! Head over to bit.ly/talktobonnie and get the help you need to grow your business and/or your podcast!

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be ...