How to reach your online audience so they can really hear your message

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

  • The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
  • You want to be a "scroll stopper!"
  • How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
  • You must know your target audience and it's NOT everyone anywhere.
  • Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
  • Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
  • You must know your ICA (Ideal Client Avatar before you can know your target audience.
  • Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...
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How to design and achieve a fabulous business and life

You really are 100% capable of designing the fabulous business and life you desire! Find out how to achieve this in episode 63 of Business Fabulous. 

In this week's episode:

  • I knew I wanted to have my own podcast for six years.
  • Why most podcasters never make any money...
  • The development (and vision) of the Business Fabulous business and brand
  • How you've got to start with a plan: Set your intentions, write down your goals, type out what you want for your future fabulous business and life.
  • Set yourself up for success: mind, body, spirit, environment, etc. (Examples in the episode)
  • Once you decide what you want, you must follow through with actions that move yourself forward toward achieving your goals.
  • Don't expect perfection. (In this episode I mention why my very first podcast episode sounds like I'm in a sardine can)
  • Don't let your negative thoughts, negative mindset stop you!
  • Course-correct along the way as you need to.
  • Check out the Social Media Marketing Cafe for loads of...
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Social media strategies that work to increase listens, views, likes and shares

Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

  • The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
  • The actual location doesn't matter--as long as it's where your people are!
  • You must know the demographics of your audience on and off of social media.
  • Google "social media demographics 2020" for this year's general demographics on each social media platform.
  • Look at social media metrics on each of your social media platforms to determine your exact demographics there.
  • I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
  • Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
  • I...
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Aren't sure what to say or do on social media right now?

It is a very confusing and ever-changing world right now and many people are looking for guidance on how to navigate social media. This episode is my ideas and opinions.

This episode was taken from a live broadcast on Facebook that was simulcasted (broadcasted in multiple places at the same time) in five different places and immediately received loads of views organically and was watched lives in multiple countries.

In this week's episode:

  • It's completely understandable (and normal) if you're unsure about what to do or say on social media right now. Be gentle with yourself. 
  • There are many perspectives all over social media right now in terms of social justice, Black Lives Matter, race relations, and more.
  • There's a lot of live broadcasts right now, too.
  • People online are choosing to do many different things right now, and it can be confusing as to what YOU should be doing.
  • Some people are exploiting the movement and hashtag #blacklivesmatter to sell more of their own...
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Two strategies that increase organic reach on social media

These two strategies are the most crucial to reach more of your target audience organically on social media.

 In this week's episode:

  • Now, more than ever before is the time to KNOW and SERVE your audience!
  • People buy FROM you because OF you!    ~ Bonnie L Frank
  • Give your audience what they want.
  • I detail five types of social media posts in the episode.
  • The 80/20 rule (detailed in the episode) is key to reaching your target audience online and having them engage with your content.
  • The 80/20 rule builds your know, like, and trust factor with your audience.
  • 80% of my social media content includes inspiration, motivation, healthy recipes, self care, gratitude journal writing, morning routine, books I'm reading, etc.

Mentioned in this episode:

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much...

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Increasing online sales during a pandemic without being salesy in your business

It is always acceptable for you to grow your business as long as you follow these four steps.

In this week's episode:

  • It is completely okay and perfectly acceptable to grow your business right now.
  • It is completely okay and perfectly acceptable to take care of yourself, your family and pay your bills right now. 
  • There is never a reason for you to ever feel guilty about doing the things I just mentioned. NEVER.
  • I detail the four simple steps to grow your business and increasing online sales in the episode.

Mentioned in this episode:

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here!...

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Stepping out of your comfort zone, branding and podcasting

From the Podfest Expo Hall, Robyn Sayles and I talk all-things stepping out of your comfort zone for success, branding, podcasting and the hilarious way we met!

In this week's episode:

  • Personal branding is your secret weapon!
  • You can go to any podcasting conference without actually having a podcast
  • I started listening to podcast six years before starting my podcast
  • How Robyn and I met and what this can mean for YOU.
  • How Podfest makes everyone feel incredibly welcome.
  • How I was branded coming and going for each day at Podfest
  • "Repetition builds reputation" ~ Robyn Sayles
  • Choosing your brand fonts and colors
  • How improv can help your business and your life
  • Bonnie's plans that didn't work out
  • Why I had to go to Podfest 2019 eight days early
  • Scripting your podcast
  • We all have important messages to share that people need to hear
  • How I came up with the topic for episode 37 of Business Fabulous 
  • When is the right time to...?
  • How I came up with the name for my podcast and created my...
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Looking back on 2019: Lessons in Scaling an Online Business, Sales, and Empowerment

2019 was a year of many first for me and some very hard lessons about scaling my online business, sales, and empowerment.

In this week's episode:

  • The past year was the first year I'd ever lived on my own and learned a lot about tax write-offs.
  • I attended and spoke at more conferences in 2019 than ever before.
  • I'm speaking on social media at Podfest 2020.
  • I'm speaking on podcasting at MDMC 2020.
  • I launched two different podcasts this year, Business Fabulous and Work Your Podcast.
  • I also launched my Business Fabulous brand and Business Fabulous Facebook group.
  • I learned a lot about scaling a business, hiring (and firing) a team this year and about operating in my Zone of Genius for optimal success (lots of details in the episode).

Mentioned in this episode:

 This week's challenge:

Looking back on your year and reflecting on the things you've accomplished is...

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Do you need to grow into your online business, when to invest in tech, scale, and much more

Do you need to grow into your business or does your business need to grow into you? Knowing when and how to invest and scale up in your business can be confusing. In Episode 26 of the podcast, I give details of exactly how and when I did this in my own business.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode: 

  • Growing a business can be overwhelming and knowing when you're ready to re-invest in your business, buy tech, and level up is very confusing.
  • You can be inundated with ads and offers and things "you...
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5 things that online coaching programs don't do but should and how to really grow a business

People invest a lot of money in online coaching programs, courses, masterminds, etc. and often have little to show for it. Here are five things that your coaching program should have so you aren't' left with buyer's remorse.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode:

Many online coaching programs have great marketing...and little meat. Here are five things I think should absolutely be included in any coaching program. Each of these is detailed in full in the episode.

  1. How to create Ideal Client Avatar, Target...
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