Posting on social media is easy. Creating social media posts that consistently get engagement can be more difficult.

 “You want people to engage, you want people to stop their scroll, that is your goal.

Your goal is to stop the scroll. ”

-Bonnie L. Frank

It really isn't difficult to post on social media...It's not the posting that is difficult but getting engagement from your audience. If you're new to social media, you might be wondering why some posts do well and others don't. What does your target audience want to see from you?

Social media really is for being social and that is something that digital marketers need to keep top of mind. They need to remember the 80/20 rule where you provide 80% valuable content and 20% of the posts include a call to action and possibly a mention of something you have for sale. 

Show Notes 

In this episode I discuss all the factors help get engagement for your social media posts

• What is the goal you are trying to...

These five things are crucial for every social media platform!

 “Branding is about much more than the fonts that you choose, your branded colors, or if you have a logo. Branding is much more than that. Branding is literally what people say about you when you're not around. .”

-Bonnie L. Frank 

In today's episode I share 5 tips to improve your social media. Social media is probably your best marketing tool for your online business. If your business is online then you need to make sure your social media is working for you. These 5 tips will help you grow your business and avoid many of the mistakes business coaches, first time entrepreneurs and digital marketers make online. These simple tips will help you with branding and help your audience connect with your message. I share what your audience expects of you online. How you show up for your audience really affects how they engage with your posts.  It is so important to be consistent. In order to really be...

We all do it. Give yourself a break, and here are some other helpful strategies.

In this week's episode:

• Even though I still can't notice a foul most of the time, I love watching basketball. You'll hear why in the episode.
• I didn't allow myself to watch any basketball games for almost three years.
• This was a very stupid move on my part...I explain why I did it in the episode.
• I watched basketball highlights for over an hour the other day for the first time in a long time.
• But I wasn't ready to do it before...
• I provide strategies on what to do personally and professionally when you do stupid things on social media in the episode.
• Most of your social media posts are NOT being seen right now. Grab a spot in my social media series here.

Mentioned in the episode:

• Bonnie's microphone
• Arkon Mounts (Use the code "BonnieLFrank" to save 10-20% every single day!

Are you on the list??

Get on the wait list for the Business Fabulous Social Media Cafe and gain access to...

Figuring out the right or best or most-effective-for-your-audience content to post on social media can be overwhelming! Here are three things that will make it easier for you.

In this week's episode:

• Personal vs Business social media accounts and which one(s) you want as an entrepreneur
• I explain how to easily change from one type of Instagram account to another type.
• Evergreen content: What it is, loads of examples, and how much to post
• Sales content and how much to post
• Why storytelling is so important for your audience and where you should be telling stories--especially now!

This week's challenge:

Sign up for FREE social media help with me on the phone! Head over to bit.ly/talktobonnie and get the help you need to grow your business and/or your podcast!

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be ...

When you understand the nuances of Instagram's four distinct parts, you can easily grow your online presence and impact there.

In this week's episode:

• There are four distinct parts of Instagram: Feed, Live, Stories, IGTV.
• In order to get the analytics (to see what's working best for your audience) on all of your posts, you must have a business account. I detail how to do this in the episode.
• Instagram is a hashtag game!
• You can have up to 30 hashtags in any IG feed post. Any more than that and none of the hashtags will be seen.
• I provide helpful hashtag tools below! (scroll down to "Mentioned in this episode)
• The "Swipe Up" feature in the feed is for accounts that have 10,000 followers or more.
• IGTV videos can be 10 minutes long with less than 10,000 followers and up to an hour in length with 10,000 or more followers.
• Instagram live broadcasts can be up to one hour long and disappear in 24 hours.
• Instagram stories (my favorite!) can have video clips of 15 seconds or less per...