Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

• The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
• The actual location doesn't matter--as long as it's where your people are!
• You must know the demographics of your audience on and off of social media.
• Google "social media demographics 2020" for this year's general demographics on each social media platform.
• Look at social media metrics on each of your social media platforms to determine your exact demographics there.
• I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
• Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
• I...

There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales.

In this week's episode:

• Your social media profile (both on personal accounts and business accounts!) must have a current profile photo.
• Your profile does not have to include a professional headshot--but it needs to be professional enough.
• Lead with whatever you're known for and make sure the info. is current.
• Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants.
• To identify your target audience, feel free to reach out with a DM on social media or email me at [email protected].
• You must know your Ideal Client Avatar in order to know your target audience.
• The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content.
• Poll your audience in a Facebook post or Facebook...