It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.
“When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar. ”
-Bonnie L. Frank
In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you. As an entrepreneur or an online business owner you really want to know how each of the platforms work whether it’s Clubhouse, Instagram, Twitter or Facebook. You need to let your followers know how to find your posts and how to engage with you. If you only have followers then so much of your important content may be missed. This episode I explain why finding your ideal clients and letting them know how to engage with you is far better than followers.
In this episode I share some common misconceptions about followers.
Are you on Clubhouse? If you are and you'd like to learn more about growing your business there, (and everywhere!) join my clubs on Clubhouse:
Business Fabulous for Female Entrepreneurs (Over 39.000 in there!)
Fabulous Female Bosses (This one will have closed club events) and
Kajabi Business Fabulous (it's alll about creating courses and membership sites!)
Are you in the Cafe?? The Social Media Marketing Cafe has answers to your how-to questions! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! Anyone in the Cafe can suggest a topic/tutorial and I'll create it!
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