It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.
“When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar. ”
-Bonnie L. Frank
In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you. As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...
Small mistakes can make a huge difference on social media. Here are seven mistakes that are costing you money.
“Your bio, regardless of the social media platform that you're using, needs to speak to who you are, what you're about and what's in it for other people, right off the bat. You've got to be clear. Otherwise people are going to look at your profile, and then they're going to leave because they have no idea who you are, what you're about, or if they should connect with you.”
-Bonnie L. Frank
In today's episode I share some common mistakes I see bright entrepreneurs making on Clubhouse. I see these mistakes all the time and they could be costing real money. If you have been following me for any length of time, you know that I have been hosting rooms in the new audio-only app called Clubhouse. This is a new platform and a great way for digital marketers, online businesses and solopreneurs to find their ideal clients. Paying clients. However, there...