How to reach your online audience so they can really hear your message
You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!
In this week's episode:
- The social media environment is a very noisy place and it can be difficult to be noticed, seen, heard and remembered over all of that noise.
- You want to be a "scroll stopper!"
- How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
- You must know your target audience and it's NOT everyone anywhere.
- Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
- Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
- You must know your ICA (Ideal Client Avatar before you can know your target audience.
- Sometimes you will attract outliers (people outside of your target audience), and that's okay, but when you do that too much, it means that your communications on and off of social media have been inconsistent and you may need to niche down more on your ICA.
- You should always be speaking to your ICA; that's how you consistently attract and reach your target audience.
- Not having a clear ICA is the number one problem for business owners.
- I have additional information on ICA and target audience inside the Cafe.
- You must be online wherever your "people" (your target audience) hang out.
Are you in the Cafe?? The Social Media Marketing Cafe has answers to your how-to questions! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! Anyone in the Cafe can suggest a topic/tutorial and I'll create it!
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I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.
