You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

• The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
• You want to be a "scroll stopper!"
• How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
• You must know your target audience and it's NOT everyone anywhere.
• Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
• Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
• You must know your ICA (Ideal Client Avatar before you can know your target audience.
• Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...

It is a very confusing and ever-changing world right now and many people are looking for guidance on how to navigate social media. This episode is my ideas and opinions.

This episode was taken from a live broadcast on Facebook that was simulcasted (broadcasted in multiple places at the same time) in five different places and immediately received loads of views organically and was watched lives in multiple countries.

In this week's episode:

• It's completely understandable (and normal) if you're unsure about what to do or say on social media right now. Be gentle with yourself. 
• There are many perspectives all over social media right now in terms of social justice, Black Lives Matter, race relations, and more.
• There's a lot of live broadcasts right now, too.
• People online are choosing to do many different things right now, and it can be confusing as to what YOU should be doing.
• Some people are exploiting the movement and hashtag #blacklivesmatter to sell more of their own...