Two strategies that increase organic reach on social media

These two strategies are the most crucial to reach more of your target audience organically on social media.

 In this week's episode:

  • Now, more than ever before is the time to KNOW and SERVE your audience!
  • People buy FROM you because OF you!    ~ Bonnie L Frank
  • Give your audience what they want.
  • I detail five types of social media posts in the episode.
  • The 80/20 rule (detailed in the episode) is key to reaching your target audience online and having them engage with your content.
  • The 80/20 rule builds your know, like, and trust factor with your audience.
  • 80% of my social media content includes inspiration, motivation, healthy recipes, self care, gratitude journal writing, morning routine, books I'm reading, etc.

Mentioned in this episode:

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much...

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Increasing online sales during a pandemic without being salesy in your business

It is always acceptable for you to grow your business as long as you follow these four steps.

In this week's episode:

  • It is completely okay and perfectly acceptable to grow your business right now.
  • It is completely okay and perfectly acceptable to take care of yourself, your family and pay your bills right now. 
  • There is never a reason for you to ever feel guilty about doing the things I just mentioned. NEVER.
  • I detail the four simple steps to grow your business and increasing online sales in the episode.

Mentioned in this episode:

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here!...

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Knowing what to post on social media is easy with these three things

Figuring out the right or best or most-effective-for-your-audience content to post on social media can be overwhelming! Here are three things that will make it easier for you.

In this week's episode:

  • Personal vs Business social media accounts and which one(s) you want as an entrepreneur
  • I explain how to easily change from one type of Instagram account to another type.
  • Evergreen content: What it is, loads of examples, and how much to post
  • Sales content and how much to post
  • Why storytelling is so important for your audience and where you should be telling stories--especially now!

This week's challenge:

Sign up for FREE social media help with me on the phone! Head over to bit.ly/talktobonnie and get the help you need to grow your business and/or your podcast!

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be ...

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Instagram bots and spam and not depending on just one social media platform

I've noticed a big increase in spam and bots on Instagram stories lately, particularly with polls and quizzes. This week's podcast episode details the ones I found and how to identify them in your social media, as well.

Note: If you're having trouble with Instagram (or any social media platform or Messenger) bots or spam, please reach out to me with a direct message on that social media platform or email me at [email protected] and I will be happy to help you! If you can, include a screenshot of the message you were sent.

In this week's episode:

  • There has been a noticeable increase in spam and bots on my Instagram stories lately.
  • Bots and spam are different things. Bots are robots, they are automated replies or messages that you receive on social media and are not coming from an actual person.
  • Spam is unwanted information. It can come in an email, on social media, in your mailbox at home, or anywhere.
  • I detail several accounts that have replied to my Instagram story...
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Three things social media accounts need to attract, compel and covert followers and increase online business sales

There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales.

In this week's episode:

  • Your social media profile (both on personal accounts and business accounts!) must have a current profile photo.
  • Your profile does not have to include a professional headshot--but it needs to be professional enough.
  • Lead with whatever you're known for and make sure the info. is current.
  • Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants.
  • To identify your target audience, feel free to reach out with a DM on social media or email me at [email protected].
  • You must know your Ideal Client Avatar in order to know your target audience.
  • The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content.
  • Poll your audience in a Facebook post or Facebook...
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Being transparent, authentic and sharing too much on social media

We're often told that it's important to be "transparent" and "authentic" online, but how much is too much to share on social media? We answer this and more on this episode of the Business Fabulous podcast.

In this week's episode:

  • Please stop paying attention to what others are doing on social media--it's crazy-making.
  • Take a "social media cleanse" for a reality check to what's truly important.
  • Look at how many minutes/hours you're spending on social media! (Your smartphone will track this.
  • Please don't eat on live video unless eating the food is a food review, etc.--super rude to your viewers.
  • I define transparency and authenticity (they do NOT mean the same thing) online and what this means for your branding. 
  • Why Bonnie's on so many social media platforms.
  • How many social media platforms YOU should be on.
  • Why I get over 27,000 Pinterest views every month.
  • What I do and do not share on social media and why.
  • How I decide what to share and not share on social media
  • What I...
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Growing business online visibility, sales and impact with Instagram

When you understand the nuances of Instagram's four distinct parts, you can easily grow your online presence and impact there.

In this week's episode:

  • There are four distinct parts of Instagram: Feed, Live, Stories, IGTV.
  • In order to get the analytics (to see what's working best for your audience) on all of your posts, you must have a business account. I detail how to do this in the episode.
  • Instagram is a hashtag game!
  • You can have up to 30 hashtags in any IG feed post. Any more than that and none of the hashtags will be seen.
  • I provide helpful hashtag tools below! (scroll down to "Mentioned in this episode)
  • The "Swipe Up" feature in the feed is for accounts that have 10,000 followers or more.
  • IGTV videos can be 10 minutes long with less than 10,000 followers and up to an hour in length with 10,000 or more followers.
  • Instagram live broadcasts can be up to one hour long and disappear in 24 hours.
  • Instagram stories (my favorite!) can have video clips of 15 seconds or less per...
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Many ways to increase online visibility and grow your business on Facebook

With about 2.5 billion active daily users, Facebook is the most used social media platform available today. If you have a business, it's likely that your customers (or those buying things for them) are on Facebook. Starting off our social media series, this episode is all about Facebook and the many ways you can increase your online visibility there.

In this week's episode:

  • Everything on Facebook begins with your personal account, also known as your "profile.
  • "Friending" people strategically on Facebook allows you to be tagged and tag them in posts on Facebook, easily connect via Messenger and more. 
  • Your business account on Facebook is referred to as your "page."
  • Social media platforms are being abused and utilized as dating apps--do NOT do this!
  • You can post whatever you want on Facebook as long as it doesn't violate the platform's terms of service, but I suggest that everything you post be "brand-friendly." 
  • Your profile and page photos should be different.
  • You can...
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Maximizing your social media posts and platforms to increase online sales

Social media is no longer an option for businesses today. You must have a strong online presence in order to have a successful business. In this week's episode, I provide easy ways to do that.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode: 

  • Business Fabulous podcast topics = Social media, marketing, and increasing online visibility to grow your business
  • Work Your podcast topics = the intersection of podcasting. We choose a different topic each week and discuss it fro those two points of view.
  • Business...
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Gratitude and who's in charge of your online business?

Who's actually in charge of your business? Sometimes that answer is unclear for entrepreneurs as they make their way through the overwhelm of decision making and business growth. This week's episode of Business Fabulous helps make that process easier.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode: 

  •  Dec. 2019 Gratitude Challenge
  • I begin each gratitude journal entry with the same three words, "I'm grateful for"
  • There is no one right way to do journal writing. I detail how I do my morning gratitude journal...
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