Social media strategies that work to increase listens, views, likes and shares

Simply being on the social media platform isn't enough...learn easy and effective strategies to increase listens, views, likes, and shares on social media.

In this week's episode:

  • The question I get asked all the time is WHERE...? Where to be on social media, Where to promote your podcast, video, business, etc,
  • The actual location doesn't matter--as long as it's where your people are!
  • You must know the demographics of your audience on and off of social media.
  • Google "social media demographics 2020" for this year's general demographics on each social media platform.
  • Look at social media metrics on each of your social media platforms to determine your exact demographics there.
  • I have a very different audience on each of my three Instagram accounts: @bonnie.frank, @thevisibilityexpert, @businessfabulouspodcast
  • Google Analytics (It's free and easy to install) will show you exactly who comes to your website, who they are, where they come from, their activity on your site, etc.
  • I...
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Aren't sure what to say or do on social media right now?

It is a very confusing and ever-changing world right now and many people are looking for guidance on how to navigate social media. This episode is my ideas and opinions.

This episode was taken from a live broadcast on Facebook that was simulcasted (broadcasted in multiple places at the same time) in five different places and immediately received loads of views organically and was watched lives in multiple countries.

In this week's episode:

  • It's completely understandable (and normal) if you're unsure about what to do or say on social media right now. Be gentle with yourself. 
  • There are many perspectives all over social media right now in terms of social justice, Black Lives Matter, race relations, and more.
  • There's a lot of live broadcasts right now, too.
  • People online are choosing to do many different things right now, and it can be confusing as to what YOU should be doing.
  • Some people are exploiting the movement and hashtag #blacklivesmatter to sell more of their own...
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5 easy ways to boost engagement on live broadcasts

Going live is easy, but you've got to do more than that to get folks to watch, listen, and engage with you!

In this week's episode:

  • I started livestreaming on July 3, 2015, and I went live every day, 3-7 times a day, seven days a week. All I had was my phone and my Apple ear buds as a mic.
  • I started landing paid clients six days later.
  • After a year and a half of making money livestreaming, I bought a pro mic and some pro lighting.  Total spent: $150.00
  • Years ago, you could go live and loads and loads of people would pile in to watch you because livestreaming was new.
  • Now things are different.
  • I detail several things that will easily boost your engagement on live broadcasts including having a compelling title with action words, scheduling your live ahead of time and promoting it via your email list and social media.
  • Please remember that a live broadcast is NOT a webinar! Engage with your audience! (I give great examples on how to do this in the episode)

Mentioned in this...

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Are you wasting your time on Facebook, Instagram. Twitter or LinkedIn?

Not all social media platforms are created equal and it's important to understand which ones are right for your brand and your business. This week's episode comes from a live broadcast that I did on my Facebook profile and on one of my Instagram business accounts.

In this week's episode:

  • I referred to this report from Sprout Social in this episode.
  • The report above details where brands are planning on spending their time and social media dollars vs where consumers are planning to spend their time and dollars on social media.
  • Facebook STILL wins. Every time.
  • LinkedIn is "B ---> B" (Business to Business)
  • The fastest way to find out what's going on in the world is Twitter.
  • The fastest way to gain the attention of a brand is to shout them out (particularly in a complaint) on Twitter.
  • The fastest way to gain the attention of an influencer or a brand on Instagram is to shout them out on your instastories.
  • LinkedIn is a fabulous way to connect with other business owners and find joint...
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13 more self care strategies to improve your health and your business

My life had a lot more anxiety, sleepless nights, and poor health before I started practicing self care. Here are 13 additional self care strategies I use at least once a month.

 In this week's episode:

This week's challenge:

Get in...

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Don't you dare take NO for an answer, mindset and other ways to have business success

You should never accept the word NO or "that's impossible" for an answer in your life or your business.

 In this week's episode:

  • I do not want you to ever take the word "no" or the phrase, "It's not possible" as possible answers in your life or your business.
  • Those are not possibilities in my life. (I give detailed examples in the episode)
  • When someone tells you "It's impossible" it only means that it's impossible for the person talking...it has nothing to do with YOU, your life, or your business success.
  • Everyone I knew said I would fail as a business coach.
  • I started (and succeeded) anyway.
  • Failure is part of success.
  • If you truly want to succeed, you CANNOT accept "No" or "impossible."
  • Success (an manifesting) requires making a decision plus action.

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs, and much more! 

Have you joined my free...

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Eight quick and easy self care strategies to increase your health and grow your business

Self care doesn't have to take a long time at all; in fact, each of these eight quick and easy self care strategies takes under three minutes--and most only take a couple of seconds!

 In this week's episode:

  • Each of the eight self care strategies I mention are ones I do each day--and ALL of them can be accomplished in three minutes or less!
  • My morning coffee has one tablespoon of collagen in it and my hair, skin and nails have never  better 
  • I try to half my body weight in ounces of water a day (This is explained further in the episode).
  • Vitamin C helps keep the colds away and I take about 1500 mg daily and one of the ways I get it is like candy.
  • Because apple cider vinegar tastes so awful to drink, I get the benefits from two apple cider vinegar gummies or capsules each day.
  • I've written in my gratitude journal every day for over 500 days in a row. Each entry takes about three minutes and I detail how I do this in the episode.
  • I try to move every day. Just. Move....
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Repurposing audiograms and Instagram (or Facebook) stories in multiple ways

Why use your great content marketing pieces once? Learn to easily use one piece of content (like audiograms or Instagram and Facebook stories) in multiple ways.

 In this week's episode:

  • In Episode 10, I mention 25 ways to repurpose one podcast episode.
  • You can easily repurpose an audiogram or Instagram (or Facebook) story, as well.
  • You can automatically have your Instastories appear on Facebook (I detail how to do this in the episode)
  • Facebook is also experimenting with automatically having Facebook stories appear on Instagram. 
  • Adding an intro and outro to an instastory can dramatically change that social media story into a great piece of video marketing content for an email or future opt in to build your email list.
  • This same piece of content can be used in a multitude of other ways, too (these are listed in the episode).

Mentioned in this episode:

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Business Mindset and what to do when you don't believe in yourself

Being an entrepreneur is no easy task, and that's why the success rate is minimal. In this episode, I get real with a lot of the mental battles I had to overcome in my business.

Note: You may also want to check out episodes 5 and 25  for even more info on mindset.

 In this week's episode:

  • I asked my Business Fabulous Podcast Instagram followers if they wanted this podcast episode to be personal or profesh...the vote was overwhelmingly "personal."
  • Your thoughts and your mindset have a great deal to do with the outcome.
  • If you're thinking about failure...you'll likely see failure.
  • I began my business five and a half years ago with no startup costs, no formal business training, no encouragement from anyone, no guidance, no desk or office, and zero online followers. I was also raising my young sons at the same time.
  • The difference between success and failure is giving up.
  • The most successful entrepreneurs are also the ones who don't give up, aren't afraid to try,...
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Hashtags and more to reach your audience on social media

Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.

 In this week's episode:

  • You should put at least two hashtags on each social media post and on every social media platform.
  • Instagram feed posts can have up to 30 hashtags.
  • Use one uniquely branded hashtag and one relevant (topical) hashtag.
  • You cannot own a hashtag, but you can dominate them.
  • Put #businessfabulous in the search of Facebook, Twitter, LinkedIn, etc.
  • It's really important to try new things like STORIES on Facebook and Instagram.
  • Instagram users go to stories first!
  • Check my these episodes for Instagram stories Info: here here here here 
  • It's really important to test out your hashtags and try new ones and then test again!

Mentioned in this episode:

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to...

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