Six things people do (and I didn't) to start a podcast and why my podcast is successful anyway

Nov 06, 2019

There are six things that many people seem to do when they start a podcast, but I chose to not do any of them. Find out why and how my podcast is successful anyway in episode 21 of the Business Fabulous podcast. 

In this week's episode:

  • "Launch" in terms of podcasting really means that you click the "publish" button and put your podcast out into the world to be heard; however, it's also used to refer to a detailed, usually lengthy collection of things to do, marketing and events leading up to you actually clicking the publish button. I didn't do a formal launch, hire a launch coach or anything else I was told I needed to do.
  • "New and Noteworthy" for Apple podcasts is like getting on the first page of Google. It definitely gets you noticed and will likely get you a lot of new listens; however, This doesn't do anything for your charting around the world, subscribers in your target audience, downloads or your bank account.
  • Write a book and use your podcast to promo your book. I may write a book, but I haven't written one yet.
  • A "launch team" could be a launch coach, an editor, a graphic artist, affiliates, marketing agency, etc. I didn't have any launch team because I didn't have any launch.
  • Fancy/expensive equipment. I started podcasting with the exact same equipment I'd used for thousands of livestreams. Advice: Start where you ARE.
  • Ads: I haven't yet advertised my podcast yet, but I likely will at some point.

Mentioned in this episode:

 This week's challenge:

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