Clubhouse isn't your business marketing answer!

Clubhouse is a wonderful platform and it can do amazing things for you personally and professionally, but it isn't your business marketing answer. Listen in for all the details.

In this episode:

 

Are you on Clubhouse? If you are and you'd like to learn more about growing your business there, (and everywhere!) join my clubs on Clubhouse:  

Business Fabulous for Female Entrepreneurs (Over 39.000 in there!)

Fabulous Female Bosses  (This one will have closed club events)      and      

Kajabi Business Fabulous (it's alll about creating courses and membership sites!)

Are you in the Cafe?? The Social Media Marketing Cafe has answers to your how-to questions! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! Anyone in the Cafe can suggest a topic/tutorial and I'll...

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Business Mindset and how to get out of your own way

The number one reason your business is not growing as fast as you'd like is very likely YOU.

In this episode:

 

Are you on Clubhouse? If you are and you'd like to learn more about growing your business there, (and everywhere!) join my clubs on Clubhouse:  

Business Fabulous for Female Entrepreneurs (Over 39.000 in there!)

Fabulous Female Bosses  (This one will have closed club events)      and      

Kajabi Business Fabulous (it's alll about creating courses and membership sites!)

Are you in the Cafe?? The Social Media Marketing Cafe has answers to your how-to questions! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! Anyone in the Cafe can suggest a topic/tutorial and I'll create it!

Have you joined my free Facebook group yet? If you want free, proven...

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Instagram, Facebook and Clubhouse polls to get to know your audience

Instagram, Facebook and Clubhouse polls are wonderful ways to get to know your audience and more!  

In this episode:

  • Polls have been around for a while (even on Twitter and LinkedIn!) 
  • Polls can be used for any reason including a "yes" or "no" answer or more specific answer choices that you provide.
  • Polls are a great way to get to know your audience better, what they like, what they dislike, content they'd like for you to create, etc.
  • You can choose two choices that are both positive or negative to be funny and to provide another opportunity for engagement and for your audience to get to know you.
  • You can tease out a new blog post topic, product, event, etc. through polls, too.
  • Although stories created on Instagram work on Facebook, polls created inside of Instagram do NOT work on Facebook and vice versa.  (Fully explained and an easy how-to in the episode.)
  • Having your audience engage in your polls (or quizzes) shows the algorithm that people are interested in...
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JV Partnerships and how to pick the right one for you

 Joint Venture Partnerships are wonderful but choosing the right one for you can be challenging.

There are loads of different ways to do a jv partnership! Here are some things to consider:

  • It should be beneficial to all parties in the partnership...Choose someone who has a similar audience, but not the exact same audience. If it's EXACTLY the same, that's a competitor. If it's someone who compliments what you do, that's a great choice.
  • Partner with people who align with your brand, your message, the way you do things, your vibe.
  • Determine how you divide up the money ahead of time! Is it a percentage? A dollar amount? I go over a lot of different things to consider here in the episode.
  • How big and valuable is their "list?" (email list) compared to your list? Do the people on their list actually open the emails?
  • I describe, in detail, an unfortunate situation that occurred because I did NOT choose a partnership well...a cohost I chose for a Clubhouse room.
  • Remember that just...
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Clubhouse updates: Creating clubs, Moderators and more

Clubhouse has some incredible updates and you're about to learn how to get the most out of them!

 

  • Clubhouse also holds two Town Halls a week, Wednesdays (for those newer to the app that explains all of the features) at 8 pm central and Sundays (discussing all of the upcoming features) at 11:00 central.
  • Each Town Hall answers questions from the users of the app.
  • You can submit questions for the Town Halls at  [email protected] to ask any questions.
  • There are over 37,000 members in one of my clubs.
  • I have THREE CLUBS on Clubhouse and I'd love for you to join all of them! Business Fabulous for Female EntrepreneursFabulous Female Bosses        and      Kajabi Business Fabulous (it's alll about creating courses and membership sites!)
  • Anyone can create a club as long as the have the updated version of Clubhouse and see a  +  on the far right of all of the club icons at the bottom of their...
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Clearing up Clubhouse misconceptions

After a brief hiatus from the podcast (explained in the intro), I am back at it and episode 75 clears up misconceptions about the hottest app in town--Clubhouse!

I've used this app to grow my online following by many thousands, my podcast  downloads have doubled and my business has grown by leaps and bounds. Get all the details below!

  • Welcome back to the podcast! (I'm back after a brief hiatus from the podcast to collect data for my presentation on Clubhouse at Podfest Global Summit.)
  • You'll hear about some if this presentation in the episode.
  • Holy moly, my list has increased by 600, my Instagram increased by over 44% and another social media account by 1,012% allll because of Clubhouse!
  • The mission of Clubhouse is to have deep and meaningful conversations with people from diverse backgrounds and perspectives.
  • People are doing really cool things on Clubhouse like plays, musicals, concerts, game shows, all sorts of things!
  • You'll get much more out of your experience on...
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5 Things that will never make the difference in your online business and the #1 thing that entrepreneurs get wrong

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

  • Entrepreneurs and online business owners often worry about the wrong the wrong things.
  • The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
  • Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
  • Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
  • You cannot have a bunch of ICAs.
  • It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
  • When you attract outliers, it's because your communication has been inconsistent.
  • ...
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Excuses, Rabbit Holes, and Resistance and WHY your online course or program won't sell

It's simple...but not easy. Your business isn't growing the way you'd like, you're not making the sales you want and here's the reason.

In this week's episode:

  • It's not that hard to create an online course or program, but what IS difficult is the marketing so it actually sells!
  • You must have the correct messaging for your audience.
  • You've got to know WHAT to say to them!
  • It's not you, it's not your product, program or service...it's the communication.
  • You must have the correct messaging and marketing for that particular course or program in order for that course or program to sell.
  • When there is a breakdown in your online communication, the sales stop...or never begin.
  • You very likely have a pretty good idea of who your audience is, but if you can't effectively communicate with them, the sales won't happen.
  • NO ONE is a "born salesperson."
  • Grab one of FIVE SPOTS LEFT for some free coaching inside my Facebook group.
  • I'm giving away 16K in group coaching! Get all the details in the...
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Strategic Storytelling and How It Grows Your Online Business

Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

  • This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
  • You've got to "tell your story" when you market, whenever you sell.
  • Everyone likes to hear stories!
  • I mention the Calm app. I use it to fall asleep--it's really good!
  • You must ignite emotions in order to sell!
  • People act, click, purchase from emotions.
  • REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
  • People purchase from having their emotions ignited and their WANTS--not needs.
  • You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
  • You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
  • You've got to reach people (communicate with them) in ways...
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How to reach your online audience so they can really hear your message

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

  • The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
  • You want to be a "scroll stopper!"
  • How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
  • You must know your target audience and it's NOT everyone anywhere.
  • Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
  • Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
  • You must know your ICA (Ideal Client Avatar before you can know your target audience.
  • Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...
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