Why being less visible may actually grow your online business

This episode was recorded during many of the Black Lives Matter protests and during the Covid-19 pandemic. It highlights how both personal and environmental events and experiences can affect you and what you can do to help yourself in the process.

Mentioned in this episode:

  • Sometimes I'm less visible online because I simply get tired of all of the posting and creating and selfie-taking.
  • But during other times, it the environment or certain events I experience that cause me to withdraw and become less visible.
  • The Covid pandemic and protests and riots and deaths are some of the reasons I've been less visible.
  • I cannot pay attention to the death stats from Covid because it affects me too much.
  • I'm an empath and empaths FEEL EVERYTHING.
  • I need to practice MUCH more self care right now so that I can rest the way I need to and grow my business the way I want to.
  • I had to learn the importance of self care the hard way. (I almost died.)

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Maximizing your social media posts and platforms to increase online sales

Social media is no longer an option for businesses today. You must have a strong online presence in order to have a successful business. In this week's episode, I provide easy ways to do that.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode: 

  • Business Fabulous podcast topics = Social media, marketing, and increasing online visibility to grow your business
  • Work Your podcast topics = the intersection of podcasting. We choose a different topic each week and discuss it fro those two points of view.
  • Business...
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How to use your brand story to increase your online visibility and grow your business

In this episode, I detail how you can use your brand story to increase your online visibility, get seen and heard and rise above the noise on social media, and grow your business

Remember to sign up for a free 20-minute consultation to grow your business here or monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

  • Remember to go back and re-read your brand story first! Look for keywords in it---you can use these later in your social media post and sales page copy! If you don't see keywords in your brand story, edit it a bit using keywords.
  • Your brand story will be repeated, in some way, again and again for the life of your business.
  • It needs to appear on your homepage, all sales pages, checkout pages, on your courses, and all products, programs, and services you offer
  • When folks come to your website, meet you or see your social media posts, they should easily be able to determine: Who you are, What...
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5 ways to organically grow your online visibility, social media reach and impact: You don't need ads to grow your business!

In this episode, I detail five strategies you can use to organically grow your online visibility, social media reach, and impact. You don't need ads to grow your business!

Feel free to give me feedback on this or any episode at l[email protected].

Organic Reach: You (the content creator) is not putting ad spend behind the content; You aren't paying for more people to be able to see and consume that content. When you post something on social media and that post is not an ad, it is getting organic reach--it is reaching an audience organically. 

Online Visibility: You are getting noticed, you're being remembered, you are top-of-mind in terms of what you do and what you have to offer...and when they're ready to pay for something that you do.

Impact: Having a strong effect on someone or something; Changing people's lives.

Marketing: Speaking to a specific audience (in the way that they can hear) to deliver a specific message for a specific purpose.

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What social media platforms should you be hanging out on for your business visibility?

This week on the Business Fabulous Podcast, I answered one of my most often asked questions: Where should you be hanging out online? In other words, which social media platforms should you be spending most of your time on?

In this episode, you will learn more about your audience, Google Analytics, social media insights, and your sales as well as:

  • What the "best" platform is to grow your business.
  • How you determine where you should be online.
  • How you can determine who is actually following you online and where.
  • Where people are finding you online.
  • When your audience is online.
  • How you can determine who your audience is without having a website.
  • Who you should target through social media, blog posts, ads, etc.

At the end of the episode, I challenge you to look at your insights/analytics and tell me what you learned about your audience, who they are, and where they're hanging out online. I'd love to learn about your audience! Email me what you learned at [email protected]

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