Maximizing your social media posts and platforms to increase online sales
Dec 28, 2019
Social media is no longer an option for businesses today. You must have a strong online presence in order to have a successful business. In this week's episode, I provide easy ways to do that.
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Note: This episode was taken from a Facebook Live broadcast.
In this weeks' episode:
- Business Fabulous podcast topics = Social media, marketing, and increasing online visibility to grow your business
- Work Your podcast topics = the intersection of podcasting. We choose a different topic each week and discuss it fro those two points of view.
- Business Fabulous podcast will have a future social media series and devote several episodes entirely to social media--a different episode will be devoted solely to one social media platform I use.
- The first in the series will be next week and it will cover Facebook.
- A website and a strong online presence are necessary today, regardless of the business you have. YOU are your brand and the face behind your business.
- People will buy from you because OF YOU. Be your own brand.
- You should have business social media accounts so that you can get the analytics on how each post resonated with your audience.
- Instagram stories can automatically be sent to Facebook stories with no more effort (I discuss how to set this up in the episode)
- Facebook is putting much more emphasis on Facebook stories now (much more about this next week!)
- Make your social media posts stand out with emojis, color, gifs, video, varied sizes of text, different fonts, etc.
- Your social media posts must contain valuable and meaningful information specifically for your audience and must capture their attention or they won't notice it in their feed.
- LinkedIn is a phenomenal place to connect with other business people and to show your professional expertise.
Mentioned in this episode:
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