Every so often I go a little nuts because I have way too many unwanted emails in my Inbox.
This happened to me again after the New Year, so, rather than just continue to be frustrated, I decided to do a little investigating.
As you may know, there are loads of ways that folks are getting in touch with you these days including: in-person meetings, phone calls, live broadcasts (my favorite!), social media, bots, SMS, text messages, and email
I recently did a live broadcast where I mention the effectiveness of email marketing and who actually sees what you're posting online.
Email marketing is a wonderful and effective way to market yourself and your business. It reaches exactly who you want to reach (targeted followers who've shown an...
Online Dating really is social media taken to a whole new level.
I began online dating four months ago and it occurred to me early on how similar the process was to the way businesses market their goods and services through social media.
Maybe you only have a LinkedIn profile, or you're a member of a few Facebook groups, perhaps you have a Twitter account, or you might even create a couple of Facebook ads each year to grow your business or "all of the above and much more..." you are using social media to grow your brand and your business.
Online dating is the same process!
Step One: Create your brand identity.
You must make yourself stand out amongst all of the other businesses, brands, DATING PROSPECTS. How will you do that? You'll describe your goods and services (or appearance and personality traits) in ways that appeal to and resonate with potential buyers. You'll appeal to their senses. You'll let your potential buyers know that you and your business are the ones to...
Ladies and gentlemen,
If you're an entrepreneur, this will come as no shock to you:
Being an entrepreneur can be tough.
If you put the word "entrepreneur" in a Google search, you'll likely get a definition of someone who has a business and that definition will probably use some phrasing like this: "...taking on greater than normal financial risks..."
Being an entrepreneur does not guarantee a consistent paycheck on the 15th and 30th of each month--unless you've created your own unique system to make this happen.
Being an entrepreneur does not mean that you have new clients waiting for you each and every day--unless you have created a working system that consistently brings in new business for you.
Being an entrepreneur means that you must make happen what you want to happen in your business. EVERY single day.
So why am I an entrepreneur?
Even though there are financial risks, I love being an entrepreneur. I love the fact that I create my own hours, (early or late, week or weekday),...
I took the day off today. (Well, technically, I did do a 20-minute business chat with a new client, but the rest of the day was spent not working.) I thought about working, I just did other things instead.
It was a really nice day. Beautiful weather, sunroof open, lots of happiness. When I reflected on my day today, I couldn't help but smile at the huge transformation my life has gone through in the past 13 months. I used to read loads of blog posts and articles about the "laptop lifestyle" and "working when you want" and I thought to myself, "It sounds so incredible, I wish I could be like them and have a business like that..."