Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

• This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
• You've got to "tell your story" when you market, whenever you sell.
• Everyone likes to hear stories!
• I mention the Calm app. I use it to fall asleep--it's really good!
• You must ignite emotions in order to sell!
• People act, click, purchase from emotions.
• REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
• People purchase from having their emotions ignited and their WANTS--not needs.
• You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
• You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
• You've got to reach people (communicate with them) in ways...

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

• By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
• Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
• It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
• I used Streamyard for this (and many) of my live broadcasts.
• You're not as visible online as you think you are--don't assume that your audience knows what you're up to
• Behind the Scenes (#BTS) is a great way to let people know (I give loads...

Going live is easy, but you've got to do more than that to get folks to watch, listen, and engage with you!

In this week's episode:

• I started livestreaming on July 3, 2015, and I went live every day, 3-7 times a day, seven days a week. All I had was my phone and my Apple ear buds as a mic.
• I started landing paid clients six days later.
• After a year and a half of making money livestreaming, I bought a pro mic and some pro lighting.  Total spent: $150.00
• Years ago, you could go live and loads and loads of people would pile in to watch you because livestreaming was new.
• Now things are different.
• I detail several things that will easily boost your engagement on live broadcasts including having a compelling title with action words, scheduling your live ahead of time and promoting it via your email list and social media.
• Please remember that a live broadcast is NOT a webinar! Engage with your audience! (I give great examples on how to do this in the episode)

Mentioned in this...

These two strategies are the most crucial to reach more of your target audience organically on social media.

 In this week's episode:

• Now, more than ever before is the time to KNOW and SERVE your audience!
• People buy FROM you because OF you!    ~ Bonnie L Frank
• Give your audience what they want.
• I detail five types of social media posts in the episode.
• The 80/20 rule (detailed in the episode) is key to reaching your target audience online and having them engage with your content.
• The 80/20 rule builds your know, like, and trust factor with your audience.
• 80% of my social media content includes inspiration, motivation, healthy recipes, self care, gratitude journal writing, morning routine, books I'm reading, etc.

Mentioned in this episode:

• Business Fabulous Social Media Cafe
  
  

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much...

You don't need to go to major conferences to be visible online and grow your brand! Here are four simple and proven ways to do it, free, without leaving home.

In this week's episode:

• The number one rule to gaining online visibility is to be where your audience is online. If you're unsure, google "social media demographics" and look at the data for the platforms you enjoy using most. 
• Facebook has approximately 2.8 billion people, so your audience is likely on there.
• LinkedIn is all business all the time, so if you have a business you should have a daily presence there. 
• Use one or two hashtags for each social media post (up to 30 for Instagram), including a branded hashtag and one topical one.
• You cannot own a hashtag, but you can dominate it.
• The easiest and fastest way to get noticed by experts or others in your industry is to be a helpful audience member in the chat of livestream broadcasts. I detail many ways to do this in the episode including greeting the host(s),...

There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales.

In this week's episode:

• Your social media profile (both on personal accounts and business accounts!) must have a current profile photo.
• Your profile does not have to include a professional headshot--but it needs to be professional enough.
• Lead with whatever you're known for and make sure the info. is current.
• Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants.
• To identify your target audience, feel free to reach out with a DM on social media or email me at [email protected].
• You must know your Ideal Client Avatar in order to know your target audience.
• The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content.
• Poll your audience in a Facebook post or Facebook...

We're often told that it's important to be "transparent" and "authentic" online, but how much is too much to share on social media? We answer this and more on this episode of the Business Fabulous podcast.

In this week's episode:

• Please stop paying attention to what others are doing on social media--it's crazy-making.
• Take a "social media cleanse" for a reality check to what's truly important.
• Look at how many minutes/hours you're spending on social media! (Your smartphone will track this.
• Please don't eat on live video unless eating the food is a food review, etc.--super rude to your viewers.
• I define transparency and authenticity (they do NOT mean the same thing) online and what this means for your branding. 
• Why Bonnie's on so many social media platforms.
• How many social media platforms YOU should be on.
• Why I get over 27,000 Pinterest views every month.
• What I do and do not share on social media and why.
• How I decide what to share and not share on social media
• What I...

This episode of the Business Fabulous podcast was taken from a live broadcast. In it, I detail what two online friends (one whom I've never met in person), did for me and how overediting my podcast is a metaphor for life. 

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

This week's CHALLENGE: 

Think about an event or situation in your life where you are over-editing. Maybe it's a blog post that you keep tweaking, a graphic you've been redoing over and over, or a project that you keep scrapping and restarting. Follow through, finish it, and move on.

Are you ready for more business success?  Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher....

In this episode of the Business Fabulous podcast, I describe 25 different ways to repurpose one podcast episode and increase subscribers, downloads and social media reach.

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

Mentioned in this episode:

Restream.io

Crowdcast

Wirecast

Ecamm Live

Streamyard

Canva

Wavve

Headliner

In this weeks' episode:

• Livestreaming (creating a live video broadcast) your podcast allows you many different ways to repurpose your podcast episode--or any content.
• Your audience really will want to see your tech, your podcasting set up and a behind-the-scenes look at how you do what you do.
• You need to use third-party software (Restream.io, Crowdcast or Wirecast) when you simulcast to Facebook and anything else.
• Do NOT go against Facebook's (or any platform) Terms of Service,
• I'm a...

This week on the Business Fabulous Podcast, we discussed all-things VIDEO and video marketing!  

In this episode, you will learn about if, when and why you should be using video marketing in your business including:

• Should everyone use live video (livestreaming)?
• Why do some people choose live video over pre-produced videos?
• What are some strategies for video marketing?
• Do you need to hire a video producer?
• What's so special about video?
• What should you consider before recording your video?
• How do you determine your video content?
• Do you need expensive equipment for video marketing?
• What are some live video options?

This episode is filled with great information about growing your business with video marketing. Please email me at [email protected] and let me know what part of this episode was most helpful for you.