Looking back on 2019: Lessons in Scaling an Online Business, Sales, and Empowerment

2019 was a year of many first for me and some very hard lessons about scaling my online business, sales, and empowerment.

In this week's episode:

  • The past year was the first year I'd ever lived on my own and learned a lot about tax write-offs.
  • I attended and spoke at more conferences in 2019 than ever before.
  • I'm speaking on social media at Podfest 2020.
  • I'm speaking on podcasting at MDMC 2020.
  • I launched two different podcasts this year, Business Fabulous and Work Your Podcast.
  • I also launched my Business Fabulous brand and Business Fabulous Facebook group.
  • I learned a lot about scaling a business, hiring (and firing) a team this year and about operating in my Zone of Genius for optimal success (lots of details in the episode).

Mentioned in this episode:

 This week's challenge:

Looking back on your year and reflecting on the things you've accomplished is...

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Maximizing your social media posts and platforms to increase online sales

Social media is no longer an option for businesses today. You must have a strong online presence in order to have a successful business. In this week's episode, I provide easy ways to do that.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode: 

  • Business Fabulous podcast topics = Social media, marketing, and increasing online visibility to grow your business
  • Work Your podcast topics = the intersection of podcasting. We choose a different topic each week and discuss it fro those two points of view.
  • Business...
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Do you need to grow into your online business, when to invest in tech, scale, and much more

Do you need to grow into your business or does your business need to grow into you? Knowing when and how to invest and scale up in your business can be confusing. In Episode 26 of the podcast, I give details of exactly how and when I did this in my own business.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode: 

  • Growing a business can be overwhelming and knowing when you're ready to re-invest in your business, buy tech, and level up is very confusing.
  • You can be inundated with ads and offers and things "you...
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Growing your business with gratitude

Beginning each day with gratitude helps create the proper mindset to crush it in business. Find out how in episode 25 of the Business Fabulous podcast.

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you won't miss an episode!

Note: This episode was taken from a Facebook Live broadcast.

In this weeks' episode:

On any given day, week, month...growing your business can be overwhelming, confusing, take much more time than you thought and cost you more money.

But leading with gratitude will change all of that.

At least how you walk through each day and deal with it--and THAT is the beauty of gratitude.

For more than a year, I...

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Online friends are the BEST and Over-editing my podcast

This episode of the Business Fabulous podcast was taken from a live broadcast. In it, I detail what two online friends (one whom I've never met in person), did for me and how overediting my podcast is a metaphor for life. 

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

This week's CHALLENGE: 

Think about an event or situation in your life where you are over-editing. Maybe it's a blog post that you keep tweaking, a graphic you've been redoing over and over, or a project that you keep scrapping and restarting. Follow through, finish it, and move on.

Are you ready for more business success?  Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher....

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How to use your brand story to increase your online visibility and grow your business

In this episode, I detail how you can use your brand story to increase your online visibility, get seen and heard and rise above the noise on social media, and grow your business

Remember to sign up for a free 20-minute consultation to grow your business here or monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

  • Remember to go back and re-read your brand story first! Look for keywords in it---you can use these later in your social media post and sales page copy! If you don't see keywords in your brand story, edit it a bit using keywords.
  • Your brand story will be repeated, in some way, again and again for the life of your business.
  • It needs to appear on your homepage, all sales pages, checkout pages, on your courses, and all products, programs, and services you offer
  • When folks come to your website, meet you or see your social media posts, they should easily be able to determine: Who you are, What...
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5 ways to organically grow your online visibility, social media reach and impact: You don't need ads to grow your business!

In this episode, I detail five strategies you can use to organically grow your online visibility, social media reach, and impact. You don't need ads to grow your business!

Feel free to give me feedback on this or any episode at [email protected].

Organic Reach: You (the content creator) is not putting ad spend behind the content; You aren't paying for more people to be able to see and consume that content. When you post something on social media and that post is not an ad, it is getting organic reach--it is reaching an audience organically. 

Online Visibility: You are getting noticed, you're being remembered, you are top-of-mind in terms of what you do and what you have to offer...and when they're ready to pay for something that you do.

Impact: Having a strong effect on someone or something; Changing people's lives.

Marketing: Speaking to a specific audience (in the way that they can hear) to deliver a specific message for a specific purpose.

...

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Preparing your mindset, your energy and your environment for success in your business

Today on the podcast, we detail several ways you can increase your business success with strategic mindset, energy, and environmental tweaks. 

Mindset

  • Definition: Collection of your thoughts, opinions, and beliefs
  • I mention Mindset: The New Psychology of Success by Carol S. Dweck, PhD
  • I work on my mindset through meditation, yoga, and journaling and I describe how I do this

Energy

  • Definition: Strength and vitality needed for sustained physical and mental activity
  • Energy begets energy! (Use it and you’ll have more throughout the day)
  • I provide proven strategies that increase and sustain energy

Environment

  • Definition: Everything that surrounds you
  • I mention four different environments: Physical, emotional, natural, mental and explain them.
  • Your business “readiness” and growth will mimic your environment

This week's CHALLENGE: Challenge: Choose one area of mindset, one for energy and one for the environment that you will apply so you can more easily grow...

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What social media platforms should you be hanging out on for your business visibility?

This week on the Business Fabulous Podcast, I answered one of my most often asked questions: Where should you be hanging out online? In other words, which social media platforms should you be spending most of your time on?

In this episode, you will learn more about your audience, Google Analytics, social media insights, and your sales as well as:

  • What the "best" platform is to grow your business.
  • How you determine where you should be online.
  • How you can determine who is actually following you online and where.
  • Where people are finding you online.
  • When your audience is online.
  • How you can determine who your audience is without having a website.
  • Who you should target through social media, blog posts, ads, etc.

At the end of the episode, I challenge you to look at your insights/analytics and tell me what you learned about your audience, who they are, and where they're hanging out online. I'd love to learn about your audience! Email me what you learned at [email protected].

...

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WEBINARS MADE EASY!

If you have an online business or you're thinking about starting one, you've probably heard about webinars.

Webinars (seminars conducted via the "web") have been around for a long time and are often used for lead generation, education and sales. I googled "webinar software" and listed five of the options that came up below. The first three options listed are more traditional ones and are what many people use for webinars these days.

Webinar Jam

Got To Meeting

Easy Webinar

Meeting Burner

Zoom

Each webinar option listed above is different and there are many, MANY others out there! Some are "wrap-around" products that use Google Hangouts for the actual webinar, others are stand alone products. I use Zoom for all of my webinars, but I don't use the "webinar" option they offer because it's a lot more expensive. Instead, I limit my webinars to 50 people and operate from the regular "video conferencing" program. (I also use Zoom for 1:1 coaching, group coaching the masterminds I run...

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