Bonnie, how do you ever sell anything if you don't make sales calls? (part 2)

This is part 2 to the question, "Bonnie, how do you ever sell anything without making any sales calls?" The answer to this question took up two episodes! Episode 82 is part two of the answer.

"Once again, what I'm doing should be selling for me. I shouldn't have to go to great lengths to get people to buy things from me.  If you have to jump through hoops yourself to get people to buy your things. That is just too much trouble.

-Bonnie L. Frank 

Today’s episode is a continuation of Episode 81. If you haven’t listened to that episode, go back and listen because you'll hear why I really don’t like sales calls. In this episode, I explain how what you are doing online should sell for you. I explain the best marketing practices to get prospective clients on your email list or to your website.. You can use all the other online platforms such as Clubhouse, Facebook, Twitter and your podcast to make connections. I also explain the three things people need...

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Bonnie, how do you ever sell anything if you don't make sales calls? (part 1)

I get asked this question a lot, "Bonnie, how do you ever sell anything without making any sales calls?" The answer to this question took up two episodes! Episode 81 is part one of the answer.

“Well, people never like to be sold to, I certainly don't like to be sold to. So, I don't do sales calls. People don't like them.”

-Bonnie L. Frank 

Today's episode was inspired from a question a gentleman asked in a Facebook group. He asked, “How do you ever sell anything if you don’t do sales calls?” Well, I get asked this question quite a lot because the way I do sales is so different from the way many people do sales. Seven years ago, when I was starting my business from scratch,  I had a tough time and interviewed 25 different coaches to possibly hire one myself in the future. You'll hear me explain what that was like and how it directly shaped my view on sales.

Today, as a business coach, I offer three types of calls. A business strategy call and...

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Business Mindset and how to get out of your own way

The number one reason your business is not growing as fast as you'd like is very likely YOU.

In this episode:

  • You are 100% in control of your mindset and your mindset keeps evolving as you do.
  • Carol Dweck wrote a great book called Mindset that provides valuable info. and is a fast read. Businesses and schools often read this for their teams.
  • Consumer Mindset vs Producer Mindset is a major issue for entrepreneurs and is fully explained in the episode.
  • Your mindset will get in the way of your business success if you let it!
  • How do you react to a need int he marketplace?
  • The limitations that exist are truly only the ones you place on yourself, no other limitations exist in business.
  • Keep a pulse on your competition.
  • I refer to JV Partnerships in this episode. The previous episode is on JV Partnerships.
  • The number one thing that will make or break your business is your mindset.

Are you on Clubhouse? If you are and you'd like to learn more about growing your business there,...

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Clubhouse isn't your business marketing answer!

Clubhouse is a wonderful platform and it can do amazing things for you personally and professionally, but it isn't your business marketing answer. Listen in for all the details.

It is never okay, in my opinion, to just talk about what you've got for sale. Nobody cares that you've got something for sale. Guess what? They’ve got something for sale, too!   

-Bonnie L. Frank 

Today’s episode is my third episode about Clubhouse. Yes, my third. Why? Well, I thought it was about time I dispel some misconceptions about Clubhouse. If you’ve heard the buzz about Clubhouse from any online social media marketers, you would think there were customers just lining the Clubhouse hallways eager to buy any discount webinar, photo filter or online course you are hawking. I can tell you that is just not so. If you go onto Clubhouse with the idea that you're going to sell, sell, sell, you'll probably fail. So then, what is really going on in those rooms...

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Instagram, Facebook and Clubhouse polls to get to know your audience

Instagram, Facebook and Clubhouse polls are wonderful ways to get to know your audience and more!  

In this episode:

  • Polls have been around for a while (even on Twitter and LinkedIn!) 
  • Polls can be used for any reason including a "yes" or "no" answer or more specific answer choices that you provide.
  • Polls are a great way to get to know your audience better, what they like, what they dislike, content they'd like for you to create, etc.
  • You can choose two choices that are both positive or negative to be funny and to provide another opportunity for engagement and for your audience to get to know you.
  • You can tease out a new blog post topic, product, event, etc. through polls, too.
  • Although stories created on Instagram work on Facebook, polls created inside of Instagram do NOT work on Facebook and vice versa.  (Fully explained and an easy how-to in the episode.)
  • Having your audience engage in your polls (or quizzes) shows the algorithm that people are interested in...
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JV Partnerships and how to pick the right one for you

 Joint Venture Partnerships are wonderful but choosing the right one for you can be challenging.

There are loads of different ways to do a jv partnership! Here are some things to consider:

  • It should be beneficial to all parties in the partnership...Choose someone who has a similar audience, but not the exact same audience. If it's EXACTLY the same, that's a competitor. If it's someone who compliments what you do, that's a great choice.
  • Partner with people who align with your brand, your message, the way you do things, your vibe.
  • Determine how you divide up the money ahead of time! Is it a percentage? A dollar amount? I go over a lot of different things to consider here in the episode.
  • How big and valuable is their "list?" (email list) compared to your list? Do the people on their list actually open the emails?
  • I describe, in detail, an unfortunate situation that occurred because I did NOT choose a partnership well...a cohost I chose for a Clubhouse room.
  • Remember that just...
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Clubhouse updates: Creating clubs, Moderators and more

Clubhouse has some incredible updates and you're about to learn how to get the most out of them!

 

  • Clubhouse also holds two Town Halls a week, Wednesdays (for those newer to the app that explains all of the features) at 8 pm central and Sundays (discussing all of the upcoming features) at 11:00 central.
  • Each Town Hall answers questions from the users of the app.
  • You can submit questions for the Town Halls at  [email protected] to ask any questions.
  • There are over 37,000 members in one of my clubs.
  • I have THREE CLUBS on Clubhouse and I'd love for you to join all of them! Business Fabulous for Female EntrepreneursFabulous Female Bosses        and      Kajabi Business Fabulous (it's alll about creating courses and membership sites!)
  • Anyone can create a club as long as the have the updated version of Clubhouse and see a  +  on the far right of all of the club icons at the bottom of their...
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Clearing up Clubhouse misconceptions

After a brief hiatus from the podcast (explained in the intro), I am back at it and episode 75 clears up misconceptions about the hottest app in town--Clubhouse!

I've used this app to grow my online following by many thousands, my podcast  downloads have doubled and my business has grown by leaps and bounds. Get all the details below!

  • Welcome back to the podcast! (I'm back after a brief hiatus from the podcast to collect data for my presentation on Clubhouse at Podfest Global Summit.)
  • You'll hear about some if this presentation in the episode.
  • Holy moly, my list has increased by 600, my Instagram increased by over 44% and another social media account by 1,012% allll because of Clubhouse!
  • The mission of Clubhouse is to have deep and meaningful conversations with people from diverse backgrounds and perspectives.
  • People are doing really cool things on Clubhouse like plays, musicals, concerts, game shows, all sorts of things!
  • You'll get much more out of your experience on...
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5 Things that will never make the difference in your online business and the #1 thing that entrepreneurs get wrong

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

  • Entrepreneurs and online business owners often worry about the wrong the wrong things.
  • The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
  • Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
  • Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
  • You cannot have a bunch of ICAs.
  • It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
  • When you attract outliers, it's because your communication has been inconsistent.
  • ...
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Excuses, Rabbit Holes, and Resistance and WHY your online course or program won't sell

It's simple...but not easy. Your business isn't growing the way you'd like, you're not making the sales you want and here's the reason.

In this week's episode:

  • It's not that hard to create an online course or program, but what IS difficult is the marketing so it actually sells!
  • You must have the correct messaging for your audience.
  • You've got to know WHAT to say to them!
  • It's not you, it's not your product, program or service...it's the communication.
  • You must have the correct messaging and marketing for that particular course or program in order for that course or program to sell.
  • When there is a breakdown in your online communication, the sales stop...or never begin.
  • You very likely have a pretty good idea of who your audience is, but if you can't effectively communicate with them, the sales won't happen.
  • NO ONE is a "born salesperson."
  • Grab one of FIVE SPOTS LEFT for some free coaching inside my Facebook group.
  • I'm giving away 16K in group coaching! Get all the details in the...
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