What social media platforms should you be hanging out on for your business visibility?

This week on the Business Fabulous Podcast, I answered one of my most often asked questions: Where should you be hanging out online? In other words, which social media platforms should you be spending most of your time on?

In this episode, you will learn more about your audience, Google Analytics, social media insights, and your sales as well as:

  • What the "best" platform is to grow your business.
  • How you determine where you should be online.
  • How you can determine who is actually following you online and where.
  • Where people are finding you online.
  • When your audience is online.
  • How you can determine who your audience is without having a website.
  • Who you should target through social media, blog posts, ads, etc.

At the end of the episode, I challenge you to look at your insights/analytics and tell me what you learned about your audience, who they are, and where they're hanging out online. I'd love to learn about your audience! Email me what you learned at [email protected]

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Video Marketing Must Haves

By 2020, Video will be 80% of the content we consume on Facebook. If you're not currently incorporating video into your marketing strategies, you need to start! Here are my top three tips for quality video marketing:

Good Lighting

You don’t need an expensive lighting kit, but you do need good lighting to produce quality video. This can be natural light from a large picture window in front of you and you record your videos early in the morning when this light is at its peak. whether you use natural light or canned lighting, ideally, you want at least “three-point lighting." Three-point lighting means that one light is from overhead; a second light is on you from an upper 45-degree angle to the right, and the third source is coming from an upper 45-degree angle to the left. You need at least three points of light while you record your video, whether you're broadcasting live or producing a piece to be shown at a later time.

Good Sound

Do NOT run out and...

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WHY You "Unsubscribe" and Keep Getting Those Emails!

Every so often I go a little nuts because I have way too many unwanted emails in my Inbox.

This happened to me again after the New Year, so, rather than just continue to be frustrated, I decided to do a little investigating.

As you may know, there are loads of ways that folks are getting in touch with you these days including: in-person meetings, phone calls, live broadcasts (my favorite!), social media, bots, SMS, text messages,  and email

Until very recently, I had a slew of people sending me emails every month that I no longer wanted, didn't need, and, honestly, I usually could no longer remember who the senders were and why I was on their list.

 

I recently did a live broadcast where I mention the effectiveness of email marketing and who actually sees what you're posting online.

Email marketing is a wonderful and effective way to market yourself and your business. It reaches exactly who you want to reach (targeted followers who've shown an...

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Facebook Live from Your Desktop!

Facebook Live from Your Desktop!

 

Dreams do come true! Facebook has started rolling out the ability to broadcast on Facebook Live via desktop!

For many months, we've been able to livestream on the Facebook platform through our profiles and pages, but we needed to our mobile devices (phones, iPads, etc.) to do it.

Or we could go live on our desktop by also using OBS (free) or Wirecast (not free). For me, that was less-than-stellar...too much trouble. Not a one-click process.

No More!

Now you will have a one-click process! Well, you may need to wait a bit... 

When Facebook "rolls out" features, they don't tend to show rhyme or reason for how they roll things out. In the past, we've all just used the "wait and see if it's there yet" approach. (One day we all wake up and, magically, whatever we're waiting for on Facebook appears.)

And, just like I said, I took a nap today and when I awoke...I had the ability to broadcast on Facebook Live from my desktop via my page!

This...

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HAS LIVESTREAMING CHANGED THE SOCIAL MEDIA WORLD?

HAS LIVESTREAMING CHANGED THE SOCIAL MEDIA WORLD?

(As seen first in June issue of iBlog Magazine)

The answer is a resounding YES! Livestreaming has absolutely changed the social media landscape for brands as well as small business and individual broadcasters.

Livestreaming (live broadcasting) has been around for years, (remember Ustream?) but it has gotten miles of traction, loads of press and many tens of thousands of participants within the past year; particularly since March 26, 2015 when Periscope came on the scene.

Meerkat, the first Livestreaming app to appear in 2015, was actually launched three weeks prior to Periscope, but Periscope was very quickly acquired by Twitter…then Facebook Live was launched, and for now, the rest is history.

Regardless of the livestreaming platform you use and how often you use it, live broadcasting appears to be here to stay; in fact, my business was built on Periscope and at one time 100% of my clients came from seeing my Periscope...

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WHAT'S ALL THIS TALK ABOUT LIVESTREAMING?

(As seen in APRIL 2016 iBlog Magazine)

If you haven't added live viedo (livestreaming...live broadcasting...) to your social media marketing plsn, you are leaving money on the table!

Live video is the hottest and fastest-growing way to reach your audience and there are more and more platforms to utilize every day! Read on....

You may have heard a lot about livestreaming (broadcasting live) in the past few months, and with good reason. Livestreaming is the fastest-growing medium out there right now and people from all over the world are connecting 24/7 on these interactive, real-time social media platforms both personally and professionally in meaningful ways. Although I’m also active on more traditional social media platforms like Twitter, Facebook and LinkedIn, my business has been built off livestreaming, specifically Periscope, Blab and MeVee.

What is livestreaming and why are people flocking to it?

Livestreaming is live broadcasting and broadcasters and viewers from all...

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LEVERAGING LIVESTREAMING

 As you probably know by now, I spend a lot of time livestreaming (broadcasting live).

I use a variety of livestreaming platforms on a daily basis: Periscope, Facebook Live, GoLive, BeLive.tv. For a while, people were asking me if I had a life outside of livestreaming. I do. I have an 18-year-old and a husband at home, a 21-year-old who comes home from college for each break and a thriving business that I've built solely off of LIVESTREAMING!

 Here are some tips for you regarding livestreaming:

  • You can literally build your entire business VERY effectively and efficiently on one livestreaming platform. I did on Periscope, then I added some other livestreaming platforms.

  • Before livestreaming, you should ask yourself WHY you're there. Be where your target audience is. If they're not there and you're trying to monetize your time on social media, don't bother spending loads of time there.

  • You MUST prepare ahead of time before you go on any livestreaming...

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