What social media platforms should you be hanging out on for your business visibility?

This week on the Business Fabulous Podcast, I answered one of my most often asked questions: Where should you be hanging out online? In other words, which social media platforms should you be spending most of your time on?

In this episode, you will learn more about your audience, Google Analytics, social media insights, and your sales as well as:

  • What the "best" platform is to grow your business.
  • How you determine where you should be online.
  • How you can determine who is actually following you online and where.
  • Where people are finding you online.
  • When your audience is online.
  • How you can determine who your audience is without having a website.
  • Who you should target through social media, blog posts, ads, etc.

At the end of the episode, I challenge you to look at your insights/analytics and tell me what you learned about your audience, who they are, and where they're hanging out online. I'd love to learn about your audience! Email me what you learned at [email protected]

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Easily Increase Your Social Media Engagement

You can listen to a livestream of this content at http://bit.ly/easyengagement.

What is social media engagement? What does it mean, how in the world do you get it and how do you increase the amount you have now?

Social media engagement means that people are “talking” to you in some way on social media platforms. This can take the form of likes, comments, shares, retweets, emojis, actually hopping on someone’s livestream, etc. It’s a way for folks to acknowledge that they see/hear you, they like your message, they're reading your blog post, and they support (or don’t support depending on the comment) you. In short, it means that you’re visible to them and you are becoming top of mind!

How do you increase your engagement on social media?

If you don't have many people talking to you and thinking of YOU when they think of your industry, then you’re really not being remembered…you’re simply invisible online!

In this blog, I share...

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Video Marketing Must Haves

By 2020, Video will be 80% of the content we consume on Facebook. If you're not currently incorporating video into your marketing strategies, you need to start! Here are my top three tips for quality video marketing:

Good Lighting

You don’t need an expensive lighting kit, but you do need good lighting to produce quality video. This can be natural light from a large picture window in front of you and you record your videos early in the morning when this light is at its peak. whether you use natural light or canned lighting, ideally, you want at least “three-point lighting." Three-point lighting means that one light is from overhead; a second light is on you from an upper 45-degree angle to the right, and the third source is coming from an upper 45-degree angle to the left. You need at least three points of light while you record your video, whether you're broadcasting live or producing a piece to be shown at a later time.

Good Sound

Do NOT run out and...

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WHAT'S ALL THIS TALK ABOUT LIVESTREAMING?

(As seen in APRIL 2016 iBlog Magazine)

If you haven't added live viedo (livestreaming...live broadcasting...) to your social media marketing plsn, you are leaving money on the table!

Live video is the hottest and fastest-growing way to reach your audience and there are more and more platforms to utilize every day! Read on....

You may have heard a lot about livestreaming (broadcasting live) in the past few months, and with good reason. Livestreaming is the fastest-growing medium out there right now and people from all over the world are connecting 24/7 on these interactive, real-time social media platforms both personally and professionally in meaningful ways. Although I’m also active on more traditional social media platforms like Twitter, Facebook and LinkedIn, my business has been built off livestreaming, specifically Periscope, Blab and MeVee.

What is livestreaming and why are people flocking to it?

Livestreaming is live broadcasting and broadcasters and viewers from all...

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LEVERAGING LIVESTREAMING

 As you probably know by now, I spend a lot of time livestreaming (broadcasting live).

I use a variety of livestreaming platforms on a daily basis: Periscope, Facebook Live, GoLive, BeLive.tv. For a while, people were asking me if I had a life outside of livestreaming. I do. I have an 18-year-old and a husband at home, a 21-year-old who comes home from college for each break and a thriving business that I've built solely off of LIVESTREAMING!

 Here are some tips for you regarding livestreaming:

  • You can literally build your entire business VERY effectively and efficiently on one livestreaming platform. I did on Periscope, then I added some other livestreaming platforms.

  • Before livestreaming, you should ask yourself WHY you're there. Be where your target audience is. If they're not there and you're trying to monetize your time on social media, don't bother spending loads of time there.

  • You MUST prepare ahead of time before you go on any livestreaming...

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