Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

• Entrepreneurs and online business owners often worry about the wrong the wrong things.
• The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
• Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
• Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
• You cannot have a bunch of ICAs.
• It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
• When you attract outliers, it's because your communication has been inconsistent.
...

It's simple...but not easy. Your business isn't growing the way you'd like, you're not making the sales you want and here's the reason.

In this week's episode:

• It's not that hard to create an online course or program, but what IS difficult is the marketing so it actually sells!
• You must have the correct messaging for your audience.
• You've got to know WHAT to say to them!
• It's not you, it's not your product, program or service...it's the communication.
• You must have the correct messaging and marketing for that particular course or program in order for that course or program to sell.
• When there is a breakdown in your online communication, the sales stop...or never begin.
• You very likely have a pretty good idea of who your audience is, but if you can't effectively communicate with them, the sales won't happen.
• NO ONE is a "born salesperson."
• Grab one of FIVE SPOTS LEFT for some free coaching inside my Facebook group.
• I'm giving away 16K in group coaching! Get all the details in the...

Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

• This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
• You've got to "tell your story" when you market, whenever you sell.
• Everyone likes to hear stories!
• I mention the Calm app. I use it to fall asleep--it's really good!
• You must ignite emotions in order to sell!
• People act, click, purchase from emotions.
• REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
• People purchase from having their emotions ignited and their WANTS--not needs.
• You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
• You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
• You've got to reach people (communicate with them) in ways...

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

• The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
• You want to be a "scroll stopper!"
• How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
• You must know your target audience and it's NOT everyone anywhere.
• Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
• Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
• You must know your ICA (Ideal Client Avatar before you can know your target audience.
• Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...

Continuing with the discussion of which social media platform is better for business growth, we look at four additional considerations when comparing LinkedIn and Facebook.

 In this week's episode:

• Episode 69 (the one before this) is part one of this topic! Please be sure to listen to that episode first, because it covers three ways to look at Facebook and LinkedIn for your business.
• This episode discusses three additional parts, more on hashtags and how to figure out which platform is better for YOU and YOUR business.
• Hashtags can be used on both platforms, and they're brand new on Facebook, so the hashtag numbers won't be nearly as high as on Twitter or Instagram because they are so new; however, you will see how many accounts are using these hashtags at the moment on each platform by plugging in any hashtag in each platform's search. (I give data on #businessgrowth on each platform.)
• LinkedIn has about 675 million monthly users, Instagram currently has one billion...

It's important to know exactly where you should be spending your time online to grow your business, podcast and social media followers! Is LinkedIn or Facebook better?

 In this week's episode:

• If you have a business, you need to be on LinkedIn!
• Save posts on LinkedIn and Facebook (strategically and with purpose)
• Use hashtags on LinkedIn and Facebook, but these platforms may not be using the same hashtags at the same rate. (I detail how to determine this int he episode, which is the second part of this broadcast.
• Use branded hashtags as well as content-driven hashtags.
• You cannot own hashtags, but you can dominate them.
• I provide much more information about hashtags in episode 70.
• You can repurpose the exact same content, without penalty, on both LinkedIn and Facebook.
• Best practices state that you should really change your hashtags and/or post copy as you repurpose your social media content.
• Most recently, I've used SocialBee.io and Buffer for scheduling social media...

I'm often asked about the BESt social media platform. Here's part one of my answer.

 In this week's episode:

• What IS the BEST social media platform?
• What's your goal for social media?
• Are you there to serve or to sell?
• The purpose of social media is BEING SOCIAL!
• You must be social on social media in order to be successful, personally or professionally.
• 2.8 billion people are on Facebook.
• Twitter is a great place to have conversations.
• Instagram Reels are seen inside of Instagram stories.
• Pinterest is the "forgotten cousin" of social media, as is Periscope. Don't forget these platforms! (Detailed info in the episode)
• When you're thinking about "best," are you referring to engagement? Followers? Sales?
• If you have a "SELL SELL SELL mindset" as you create social media posts, emails, livestreams, etc., you will not be nearly as successful as when you have the SERVE SERVE SERVE mindset. (Detailed examples in the episode)
• The content you produce is for your audience and you need...

Your online business is very likely costing you more money than it should! This bonus episode is from a Facebook live I did that has lots of links and info. in it to save you money!

 In this week's episode:

• What are you yearly, monthly and daily business expenses?
• Can you write off more business expenses on your yearly tax return? (Consult your local CPA for info that applies to your business and your state)
• Are your subscriptions costing you more money because you pay monthly instead of one yearly fee?
• Do you suffer from "SOS?" (details in the episode)
• What's the purpose of your business? Your mission?
• Who is your ICA? 
• To learn how to niche down more on your target audience, let's chat: bit.ly/talktobonnie
• Canva
• Top Cash Back
• Dollar Tree
• Social Media Marketing Cafe

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing,...

Self sabotage can disguise itself in lots of ways. Find out the four ways you may be unknowingly self-sabotaging your online business! 

 In this week's episode:

• Entrepreneurs typically self sabotage (without knowing it!) when they're about to "level up" in their business.
• Self sabotaging can look like loads of other things, though--and often do.
• Identifying how you may be self sabotaging is crucial to your business growth!
• Find out four ways I have recently self sabotaged in my business and what I did about it,

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to...

You've probably been told to do at least one of these--and why it was never going to help you or your business grow.

 In this week's episode:

• Mantras: Repetitive words or phrases used for manifesting what you want or while you meditate
• Affirmations: Positive things that you'd like to happen but are not currently happening
• "The universe" has your back...will provide for you...and other things people believe
• Self development courses, books, conferences
• I discuss each of these four things in detail and why none of them will help you personally or professionally.

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your...